The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed content decisions that will resonate with the audience, and leveraging demand data is crucial in achieving this feat.
Demand data can be used to determine the popularity of a title such as "El Corazón Nunca Se Equivoca" and how it is performing in the market. For instance, in Canada, the demand for the show is good, with 3.2 times the audience demand of the average show in the region. However, demand for the show has been decreasing recently compared to its peak demand of 3.5 times the average over the last 90 days. Also, the show dropped in its rank by 219 spots during March in Canada.
Asides from the above, demand data can also be leveraged to make distribution decisions. For example, "El Corazón Nunca Se Equivoca" has outstanding demand in Mexico, which constitutes 15.6x times the global average. This indicates that the title can be effectively distributed in Mexico.
Furthermore, the show has an excellent travelability score, indicating that it has substantial international appeal, with the worldwide audience demand being outstanding. In addition, the show has a good franchisability rating, making it a potential spin-off material.
Demand data can also be leveraged to inform content valuation and enable informed acquisition decisions. For instance, based on Parrot Analytics content valuation using demand data, it is possible to calculate the return on investment (ROI) that a specific title such as "El Corazón Nunca Se Equivoca" will bring any given platform. This information can then be utilized to determine how much to spend on content, while also calculating the value of exclusivity resulting from owning the rights to a show with outstanding demand.
In this way, analyzing demand data can inform programming decisions such as knowing when to run marketing campaigns and the best pricing strategies to adopt. It also helps determine the target markets for the show and the content that appeals to audiences in those markets. Additionally, by analyzing demand data, it is possible to assess the show's ability to drive subscriptions and mitigate churn, which can help in subscriber retention and acquisition efforts.
In summary, entertainment executives can leverage demand data in a multitude of ways when making informed content decisions. From valuing content and making acquisition decisions to determining distribution strategies, analyzing audience demand data is a critical component in the entertainment industry that cannot be overlooked.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Las Estrellas, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as El Corazón Nunca Se Equivoca.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as El Corazón Nunca Se Equivoca from partners like Las Estrellas.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for El Corazón Nunca Se Equivoca? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Las Estrellas to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Las Estrellas by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as El Corazón Nunca Se Equivoca. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. El Corazón Nunca Se Equivoca), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Las Estrellas by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as El Corazón Nunca Se Equivoca, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Corazón Nunca Se Equivoca is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Corazón Nunca Se Equivoca, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for El Corazón Nunca Se Equivoca in Canada. We provide our partners with far-reaching TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.