If you are a TV executive working at an OTT platform or a content distributor, the audience demand data for "Eureka" in Canada during December 2023 can provide you with insights to make more informed content and acquisition decisions.
Looking at the data, demand for "Eureka" is good, with 2.7 times the audience demand of the average show in Canada over the last 30 days. You can use this information to understand the baseline value of the show and assess its ability to drive subscriptions and mitigate churn.
The fact that the show's demand decreased by 58.1% during December reveals that the show is losing its appeal among the audience, making it less valuable than before. Using demand data, you can calculate the ROI of this title and assess how well it has held up since it premiered.
The Parrot Pulse report for "Eureka" can also be used to make more informed programming decisions. The report indicates that the show has positive momentum and reach globally, with above-average performance in all the top ten global markets where the show is most in-demand. You can use this information to evaluate how to acquire and distribute the show globally in a customized way that aligns with the local audience's tastes.
Additionally, the Pulse report on longitudinal time trends shows how the show's demand has changed, allowing you to know where to place the marketing resources and potentially apply programming changes if necessary.
Moreover, by checking the show's franchiseability and longevity, you can assess whether you can breate spin-offs, sequels, or other derivative series and monetize the IP even after the show ends.
Lastly, the information on how "Eureka" is performing compared to other titles in the romance genre can allow you to make smarter decisions about what types of content to acquire or produce. For example, the information shows that "Eureka" is more popular than 97.3% of all romance titles in Canada, indicating that you should invest more in romantic TV series.
