As a TV executive, understanding the demand data behind a show like "Eureka" can help inform our decision making and provide valuable insights into our content strategy.
Firstly, looking at the demand data helps us with content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply, and can provide us with a dollar value contribution of any title, to any platform, in any region. By using demand data, we could estimate how much "Eureka" is worth to us or another streaming platform in Canada or globally. We could also assess its ability to drive subscriptions and mitigate churn, and determine the ROI the show might bring to our platform.
Next, we can use the demand data to inform acquisition or distribution decisions. By looking at the global or regional demand trends for "Eureka," we can assess whether it might be a good fit for our platform or network. We can also use the data to determine whether we should distribute the show in a particular market or identify other shows that closely align with "Eureka" that we should consider acquiring.
Looking at the show's drop in rank and the decrease in audience demand during February, we can also see that there has been some loss of interest in the series. This information can help us to identify whether we need to change our programming strategy or look at ways to regain audiences.
Moreover, the audience affinity analysis is also useful as it allows us to identify similar shows that have high demand, including "The Mandalorian", "Rick And Morty", "Bob's Burgers", "Stargate SG-1", "Star Trek: Discovery", "Slovo Patsana (Слово Пацана)", "Halo", "Ted Lasso" and "Game Of Thrones". This information provides us with some additional context around "Eureka" and might inform our programming decisions to determine the most effective release strategy and pricing.
Finally, we can examine the top 10 global markets where "Eureka" is most in-demand over the last 30 days, and use this information to inform our global content expansion strategy. Based on this data, we know that the show outperforms the demand of the average TV show in each of these markets. We can use this information to determine whether we are missing any global opportunities to distribute our content and where we should be focusing our marketing efforts to attract new subscribers to our SVOD service.
Therefore, it is clear that demand data is an essential tool for any TV executive looking to make informed decisions about their content strategy. By analyzing the demand data for a show like "Eureka," we can inform our content decisions, evaluate our content's worth, understand the global market better, and inform our acquisition and distribution strategy.
