The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must make informed content, acquisition, distribution, or programming decisions to ensure success in this competitive industry. One of the ways you can do this is by leveraging demand data analytics to better understand audience engagement patterns for specific TV shows. This data will allow you to evaluate the potential of a show or content and to make smarter investment decisions. To illustrate how you can benefit from this approach, let’s examine the demand data for a well-known TV show - “Eureka”.
Parrot Analytics provides detailed data-driven insights that can help you assess the value of a series or an entire library, which means you can start developing a better understanding of the content on any streaming service. Demand data can answer various questions, including determining how much content is worth to another streaming platform or how well a show is performing as an acquisition-driving or churn-reducing title. Using Parrot Analytics' content valuation system, you can estimate cannibalization of audiences if a title is available on multiple services.
In the case of “Eureka,” we see that this show achieved good audience demand in Canada, 3.7 times the average show, and only 8.6% of all TV shows have this level of demand. Additionally, compared to its average demand of 3.3 times the average over the last 90 days, it spiked in mid-March 2024 in Canada. Moreover, we see that this show ranks at the 97.9th percentile in the romance genre, which means "Eureka" has higher demand than 97.9% of all romance titles in Canada. By leveraging this kind of information, you could make an informed decision on whether to place this show in the romance section of your OTT platform.
Furthermore, you can attribute the increase in demand to the release of new episodes, promotion, or a general surge in the popularity of the show. This information is essential when planning the release strategy and pricing of future content. You can also use the top 10 global markets where "Eureka" is most in-demand over the last 30 days to better understand international demand for the show in different countries and tailor distribution accordingly.
Demand data can also be used to gauge a show's performance over time, browse its global performance across various dimensions, and compare its audience demand to that of other titles in the same genre. For "Eureka," we see that it has maintained good audience demand over time, and its momentum is also good. The show's franchisability and reach are okay and good, respectively. Combining this information with content valuation metrics, you can determine the show's ROI and better assess its ability to drive subscriptions and mitigate churn.
To conclude: leveraging demand data can help entertainment executives make more informed content decisions regarding content valuation, acquisition, distribution, and programming decisions by providing comprehensive insights on audience engagement patterns for specific TV shows. By examining the metadata for a show, such as airing dates and seasons, and demand data analytics like Parrot Analytics provides, you can gain valuable insights into the potential of content, how well it is performing, and how to improve its performance in the future.
Eureka's travelability to Canada in the last 30 days is 30%, which means that the audience demand for Eureka is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Eureka travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Eureka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Eureka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Eureka, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Eureka in Canada. We provide our partners with extensive SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.