The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have the tough job of making difficult content decisions to provide viewers with the best entertainment possible. To do this, you need to get a clear understanding of what shows are popular and what your audience is interested in. Understanding the demand for a particular show or series can help you make informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides demand data that answers crucial questions about your content, such as its value, popularity, and audience preferences. Let's use the example of "Fool Me Once" in Canada to illustrate how demand data can inform your decisions.
At first glance, the demand for "Fool Me Once" in Canada looks promising. With 4.7 times the audience demand of the average show in Canada, only 8.6% of all TV shows have this level of demand. Additionally, the show's demand has been increasing recently, with demand being 3.8 times the average over the last 90 days. However, it is essential to dig deeper and analyze a variety of other metrics to make informed decisions.
One metric to consider is the show's audience rank. "Fool Me Once" made significant progress in its rank during March, moving up 373 spots to rank at #632 in Canada. This progress shows that the show is gaining popularity and attracting a larger audience.
Another metric is the show's genre rank. In March, "Fool Me Once" ranked at the 96.6th percentile in the drama genre. This indicates that the show has higher demand than 96.6% of all drama titles in Canada. Knowing this information can help you decide which genres to focus on and which to avoid when developing new content.
Another essential aspect to consider is the show's travelability and performance across different markets. The Parrot Pulse for "Fool Me Once" provides an independent measure of its global performance across six dimensions. In this case, the worldwide audience demand across all platforms was good, and its travelability was good too, indicating that it has decent international demand relative to its home market. Furthermore, the show's longevity, measuring how well audience demand is maintained over time, is good, while its momentum is outstanding. However, it's critical to note that its reach (the number of people expressing demand for a show) and franchisability (spin-off potential) are poor.
By examining the top 10 global markets where "Fool Me Once" is most in-demand over the last 30 days, you can gain deeper insights into the show's popularity. The United Kingdom is "Fool Me Once"'s number one market globally, with an outstanding audience demand of 13.5x. The show outperformed the demand of the average TV show (1x) in each of these markets. Additionally, the show's demand in Russia, Ukraine, the United States, and China is regarded as outstanding, while demand in Australia, South Africa, the Netherlands, and Spain is good.
Demand data can also help you make decisions about acquisition, distribution, and programming. By knowing what shows your audience is interested in, you can tailor your programming decisions to align with their preferences. Acquisitions can be used to fill gaps in your library or bring in titles with high demand to keep your current audience happy or attract new subscribers.
In conclusion, understanding demand data is critical in making informed content decisions as a TV executive. Parrot Analytics provides demand data that helps you assess a show's value, popularity, and audience preferences, among other critical factors. With demand data, you can make data-driven decisions to create programming, acquire titles, or distribute content that aligns with your audience's preferences.
Fool Me Once's travelability to Canada in the last 30 days is 32%, which means that the audience demand for Fool Me Once is 32% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Fool Me Once travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fool Me Once), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Fool Me Once is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fool Me Once, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Fool Me Once in Canada. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.