The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a streaming platform executive, there are numerous decisions to make around acquiring content, programming it, distributing it and evaluating its worth. In this context, demand data can help streaming platform executives make informed decisions regarding the content strategy that aligns with the audience's interests and preferences. Taking the example of "George & Tammy," let's explore how demand data could enable executives to make better-informed content decisions.
Content Valuation: One of the critical questions that executives face is how to determine the value of a show. Parrot Analytics provides a content valuation system powered by global content demand and supply that enables executives to calculate individual series or an entire library's dollar value contribution to a platform in a specific region. Using demand data for "George & Tammy" enables executives to determine its baseline value, calculate its ROI and identify its ability to drive subscriptions or mitigate churn.
Programming Decisions: In the case of "George & Tammy," demand data reveals that the show's audience demand has been increasing lately, and its demand is good compared to the average show in Canada. This indicates that it may be worth continuing to air the show or invest further by adding more seasons or episodes. Furthermore, understanding who else is watching the show enables executives to identify similar genres and select other titles to promote, acquire, or produce.
Distribution Decisions: Demand data can help executives identify markets where a show is doing well and can be monetised further. Since "George & Tammy" is outpacing the demand of the average TV show in all markets where it has a presence, it is worth considering lock-in and assess if the same show or similar shows could work well outside the domestic market.
Content Acquisition: Demand data helps executives make informed decisions around acquiring content. By understanding the audience's interests and preferences and identifying the most successful titles, the data helps steer executives toward high potential content that attractive to their audiences. In the case of "George & Tammy," the audience's exceptional demand in the millennial-friendly United States and the success of related shows such as "Jersey Shore: Family Vacation" may point to a high potential for acquisition.
Subscriber Retention and Acquisition: One of the most critical decisions executives face is how to keep current subscribers engaged by recommending the right titles and attract new ones. By analysing the most popular titles with the audience, initially the ones frequently watched alongside "George & Tammy," executives can identify which shows to acquire to keep audiences happy and grow their subscriber base.
In conclusion, understanding the audience's interests and preferences and identifying the most successful titles enables streamers to make informed decisions around content acquisition, programming, and distribution that meet the audience's demands. "George & Tammy" is a prime example of how leveraging demand data can help executives create a successful strategy that appeals to their target audience and drives business growth.
George & Tammy's travelability to Canada in the last 30 days is 48%, which means that the audience demand for George & Tammy is 48% of the demand in its country of origin, United States. Click through to another market to discover how well George & Tammy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s George & Tammy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for George & Tammy, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for George & Tammy in Canada. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.