The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the data points around "Hey Arnold!" in Canada for March 2024 can give you several insights. You can use these insights to make more informed decisions about content acquisition, distribution, or programming. The demand data can be instrumental in determining the value of a show and its worth to any platform globally.
One of the most critical things about content valuation is understanding how much a particular show is worth. You can use the level of demand for "Hey Arnold!" to determine its worth and make informed content acquisition decisions. Over the last 30 days, demand for "Hey Arnold!" was 2.8 times the average show in Canada, indicating that this show has excellent market value. You could also use this data to estimate the dollar-value contribution of "Hey Arnold!" to your platform.
Another advantage of the demand data is that it can help you understand the show's potential audience and the factors contributing to its success. Tags such as family, adventure, and comedy can help you categorize the show and understand its niche audience. Additionally, you can use the data on other shows that fans of "Hey Arnold!" also like to choose the right titles for your platform. By examining these titles' performance, you can gain insights into what works and build a better programming strategy for your user base.
As an entertainment executive, you may also need to understand the travelability of a show, i.e., its ability to attract an international audience. Although it is crucial to know the show's demand in the home market, you could also analyze its performance in international markets for maximum revenue potential. For instance, "Hey Arnold!" has a good audience demand of 37% of the demand in its country of origin, the United States, indicating good travelability.
Furthermore, you can use the demand data to optimize your release strategies and pricing. Analyzing when and where demand spiked for "Hey Arnold!" in March 2024 can help you build the right distribution strategy. Additionally, you can use the data to understand why demand is increasing at present and use the insights to make future programming decisions.
Finally, you can use the data to understand the popularity of your show among the global audience and compare it against similar shows on the market. For instance, on a 1-year rolling basis, "Hey Arnold!" had an average demand of 1.5 times the average title. Comparing this to the demand of 2.8 times the title average for the last 30 days indicates that this show has increased popularity. By examining the top ten global markets where the show is most in-demand, you can determine areas where the show has the potential to expand its audience and monetize it further.
Hey Arnold!'s travelability to Canada in the last 30 days is 77%, which means that the audience demand for Hey Arnold! is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Hey Arnold! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Hey Arnold! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hey Arnold!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Hey Arnold! in Canada. We provide our partners with comprehensive content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.