The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data is crucial to inform content, acquisition, distribution, and programming decisions. The case of "How Heavy Are The Dumbbells You Lift?" in Canada in February 2024 illustrates how demand data can inform such decisions.
Starting with content valuation, understanding the value of a title is essential to decide how much to spend on a series or an entire content library. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any location. Using this tool, executives can assess a TV series' ability to drive subscriptions, mitigate churn, calculate the ROI of a title, and estimate cannibalization of audiences if a title is available on multiple services. For "How Heavy Are The Dumbbells You Lift?" in Canada, we observe that its demand has been increasing in the last 30 days, reaching 2.1 times the audience demand of the average show in Canada. This information can guide executives to make informed content valuation decisions.
Demand data also powers global IP valuation, which fosters understanding of content's value at a global scale. Demand data helps to answer questions such as what content is most popular in a given market or on a global scale. In the case of "How Heavy Are The Dumbbells You Lift?" in Canada, the demand was 101% of the demand in its country of origin, Japan. This type of insight can provide guidance on how and where to distribute content globally.
Demand data informs strategic decisions such as supply and demand strategy. Executives can leverage demand data to determine which type(s) of content exhibits an opportunity to acquire or produce. Furthermore, demand data powers content discovery and recommendation, allowing executives to ensure that their content is being seen by the right audience on their platform. For example, "How Heavy Are The Dumbbells You Lift?" ranks at the 93.7th percentile in the sports genre, indicating that the show has higher demand than 93.7% of all sports titles in Canada.
Demand helps TV executives make informed subscriber acquisition and retention decisions. Using demand data, TV executives can determine which titles to buy if they want to keep their current audience happy or grow their audience. Additionally, executives can find new opportunities for content distribution or identify under-monetized titles by using demand data.
Finally, the case of "How Heavy Are The Dumbbells You Lift?" in Canada illustrates how demand data can inform marketing strategies pre and post-premiere. Demographic affinity analysis and taste cluster quantification are examples of how demand data can address marketing concerns such as who the best talent/brand is to expand the audience or what genre resonates most with a given audience.
In conclusion, demand data provides valuable insights to guide TV executives' strategic decision-making processes in content valuation, supply and demand strategy, subscriber acquisition and retention, marketing, and globalization of IP, among others. The case of "How Heavy Are The Dumbbells You Lift?" in Canada in February 2024 is an example of how demand data can inform these decisions and guide decisions in content valuation.
How Heavy Are The Dumbbells You Lift?'s travelability to Canada in the last 30 days is 70%, which means that the audience demand for How Heavy Are The Dumbbells You Lift? is 70% of the demand in its country of origin, Japan. Click through to another market to discover how well How Heavy Are The Dumbbells You Lift? travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s How Heavy Are The Dumbbells You Lift? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How Heavy Are The Dumbbells You Lift?, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for How Heavy Are The Dumbbells You Lift? in Canada. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.