The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives face difficult decisions when it comes to making informed choices regarding content, distribution, and acquisition. Fortunately, data analysis can help to take some of the guesswork out of these decisions. For instance, the demand data for "In The Heart Of Kunoichi Tsubaki" can provide valuable insights for executives as they make decisions about the show's content allocation and distribution strategy.
To begin with, understanding the demand metrics for a title can help with content valuation. Parrot Analytics content valuation system is based on demand data and can help determine how much any show is worth to any platform in any region. For example, executives can use demand data to analyze how much of a title's value is being driven by the demand for one of its stars, estimate cannibalization of audiences, or assess the value of exclusivity.
Demand data also helps with decisions concerning supply and demand. In the case of "In The Heart Of Kunoichi Tsubaki," executives can use the data to consider which type of content exhibits the most opportunities to acquire or produce and make informed decisions on production and acquisition.
Executives can also use demand data for subscriber retention and acquisition. By analyzing data on the most popular genres and the specific titles that their audience is most engaged in, they can make decisions about which titles to acquire or produce to increase audience engagement. For example, executives can analyze the list of other shows that fans of "In the Heart of Kunoichi Tsubaki" are watching, to see which shows have a similar appeal and consider acquiring those titles as well.
Additionally, demand data can help in programming and distribution decisions. Studying trends in demand data allows executives to make informed decisions about the best release strategy, optimal pricing, marketing campaign optimizations, and understanding which platform is best for distribution for a particular title. The data can also help executives understand where their customers are and provide localized recommendations on the best content to acquire for their audience.
The demand data for "In The Heart of Kunoichi Tsubaki" provides several insights. Although the demand for the title decreased by 8.1% in Canada over March, demand for the show spiked towards the end of the month. The data suggests this show has steady demand, as well as increasing popularity as compared to previous periods. Also, using Parrot Pulse, executives can explore how the show is performing globally across dimensions such as travelability, franchisability, longevity, momentum, and reach.
By examining the top markets in which "In The Heart Of Kunoichi Tsubaki" is most in-demand, executives can gain a deeper understanding of the show's geographical performance, which can help to make informed decisions about distribution. For example, in this case, the show has outstanding audience demand in China, followed by good demand in countries such as Japan, France, and the United States. These insights can help executives focus on key markets, prioritize content investments, and identify regions for global expansion.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s In The Heart Of Kunoichi Tsubaki (くノ一ツバキの胸の内) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for In The Heart Of Kunoichi Tsubaki (くノ一ツバキの胸の内), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for In The Heart Of Kunoichi Tsubaki (くノ一ツバキの胸の内) in Canada. We provide our partners with extensive OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.