If you are an entertainment executive, demand data can provide valuable insights that you can use to make informed content, acquisition, distribution, or programming decisions. Let's use the example of "Interspecies Reviewers" and Canada as a case study.
Firstly, we can use demand data to determine the popularity of the show in Canada. According to the data, "Interspecies Reviewers" has 2.9 times the audience demand in Canada compared to the average show in the last 30 days. Additionally, only 8.6% of all TV shows have this level of demand. This information is valuable in content valuation and can be used to determine how much a platform can earn by acquiring or distributing the show in Canada.
Secondly, we can use demand data to identify the show's peak rank and rank movement in Canada. In November, "Interspecies Reviewers" moved up in its rank by 362 spots in Canada, achieving the peak rank of #1004.
Thirdly, audience demand data can be used to determine how well the show performs in its genre. The data shows that "Interspecies Reviewers" ranks at the 97.5th percentile in the romance genre in Canada, which means it has higher demand than 97.5% of all romance titles in Canada.
Fourthly, we can use demand data to identify other shows that fans of "Interspecies Reviewers" like. The data shows that fans of "Interspecies Reviewers" also like shows such as "Rick And Morty," "South Park," "Spy X Family," "The Mandalorian," and "Foundation." This information is valuable for programming decisions and can help executives curate a lineup of shows that their audience is likely to enjoy.
Finally, we can use demand data to identify the performance of "Interspecies Reviewers" in Canada compared to other global markets. The data shows that the show outperforms the average TV show (1x) in each of the top 10 global markets, with the United States being its number one market globally.
In conclusion, entertainment executives can use demand data to make informed content, acquisition, distribution, and programming decisions. The information provided by demand data can help executives determine the popularity of a show, its peak rank, its popularity in a specific genre, what other shows its fans enjoy, and how it performs in different markets. All this information is valuable for executives who are interested in making informed decisions based on data-driven insights.
