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Unlocking Insights: How Demand Data Helps Entertainment Executives Make Better Content Decisions - A Case Study on 'Interspecies Reviewers'

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Parrot Analytics Insights - February 2024

Interspecies Reviewers is a unique anime series with a clear following, as seen by its above-average demand and worldwide appeal. As an entertainment executive looking to make informed acquisition and distribution decisions, you can learn valuable insights by analyzing its demand data, such as which genres and shows it ranks alongside, where it is performing best, and changes in demand over time. For instance, if you are interested in acquisitions, demand data can help you value the show or an entire content library, which allows you to calculate its ROI and assess its ability to drive subscriptions and mitigate churn.

Moreover, examining its audience’s preference for similar shows provides insight into their taste clusters, which can guide important content decisions such as which genres to focus on or what talent or brand to partner with to successfully expand your audience. Additionally, comparing its performance to other titles can assist in competitive benchmarking, providing a clear picture of where the show stands in the market and how it can be differentiated from other titles.

Analyzing travelability can assist in evaluating this title's performance in other international markets and in assessing its potential for international expansion. Longevity measurement helps to assess the performance of a title over time, which in turn enables more informed decisions regarding catalog content acquisition and retention.

Finally, examining audience demand over different time frames, in this case, a 1-year rolling basis, allows you to analyze its changes in popularity and especially how it has performed recently, as seen by its increased demand over the last 30 days compared to its past year's demand. Combining all these insights, demand data enables you to make better-informed content decisions, acquire or distribute content strategically, engage audiences effectively, and build loyal fandoms.

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