Entertainment executives can utilize demand data to make more informed decisions in content valuation, acquisition, distribution, and programming. The case of "Interspecies Reviewers" for the month of January 2024 in Canada illustrated how demand data could be used in that scenario.
Utilizing demand data, entertainment executives can determine how much content is worth, analyze how content is performing relative to the average, identify new opportunities for content distribution and estimate ROI. In the case of "Interspecies Reviewers," the show had high demand compared to the Canadian average. The show's demand data can be used to highlight its value contribution to any platform in Canada. Entertainment executives can justify the value of the series by showing how it achieved 3.0 times the audience demand of the average show in Canada over the last 30 days.
Furthermore, demand data can provide insights into the audience's preferences and help in making informed programming and acquisition decisions. For instance, entertainment executives can target shows with high demand to acquire or produce, identify which titles retain the current subscribers and likewise which have the potential to grow their subscribers. In the example of "Interspecies Reviewers," other shows that fans of the series liked included "Jojo's Bizarre Adventure," "South Park," "Rick And Morty," and "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)." Therefore entertainment executives can create a more specialized program that caters to the audience's preference.
Additionally, entertainment executives can use demand data to help inform distribution decisions. In the case of "Interspecies Reviewers," it had a good demand in Canada and globally. It had higher demand in Canada than in Japan, indicating that it had a better chance of success in Canada. Therefore, entertainment executives, especially content distributors, can target specific regions and platforms for content distribution based on the regions' demand signals.
Finally, demand data can be used to reveal under-monetized titles, help in benchmarking comparative performance and facilitate optimal release strategy and prices. In the case of "Interspecies Reviewers," its spike in demand in January 2024 could be used to inform its release strategy. Entertainment executives can release or re-release the show around that time to optimize its performance. Therefore, demand data plays a crucial role in decision making in the entertainment industry.
