As an entertainment executive working at an OTT platform or a TV production company, knowing the audience demand for a TV series can be a powerful tool for decision making. By analyzing the demand data for a show like "Jane The Virgin," you can determine how popular it is in specific markets, how well it is maintaining its audience over time, and how audiences engage with similar shows.
Using Parrot Analytics' content valuation system, we can uncover key insights about the value of "Jane The Virgin" in Canada during October 2023. With 2.4 times the audience demand of the average Canadian show over the last 30 days, "Jane The Virgin" is a valuable asset for any platform targeting the Canadian audience. The show's 67.7% increase in demand indicates a growing audience that finds the show extremely engaging.
Understanding the show's performance compared to other titles in its genre can also provide valuable insights. For example, "Jane The Virgin" ranks at the 96.7th percentile in the romance genre in Canada, indicating its popularity among the audience. Also, we can learn from the Parrot Pulse report for "Jane The Virgin" that it has higher reach than most shows and is franchiseable.
By examining the top 10 global markets where "Jane The Virgin" is most in-demand over the last 30 days, we find that the show's home country, the United States, is its number one market globally, where it has achieved outstanding audience demand of 5.2x. This information can help studios and production companies to make informed programming and content acquisition decisions based on geography.
Finally, comparing the performance of "Jane The Virgin" on a 1 year rolling basis vs the last 30 days reveals how the show's demand has evolved over time. In the last 30 days, "Jane The Virgin" peaked at 3.7 times the title average in Canada, indicating an excellent performance compared to its year average of 1.3 times, and this indicates a growing audience interest.
Overall, given the demand metrics, we can conclude that the show has potential for value creation and can certainly command higher valuations, and strategic decisions like content acquisitions, content promotion or distribution should keep these insights in mind.
