As an entertainment executive, understanding audience demand data in relation to a TV show like "Jane The Virgin" can aid in making informed content decisions. Demographic data can be used to determine which audiences the show is resonating with and where it is performing well. In Canada, "Jane The Virgin" has 2.9 times the audience demand of the average show in the country, which indicates good audience demand for the show. Further, only 8.6% of all TV shows have this level of demand. Although the show's rank in Canada has decreased by 553 spots during January, the show remains popular in the romance genre, with demand higher than 97.4% of all romance titles in Canada.
Understanding the global audience demand of a TV show is also important when making acquisition and distribution decisions. "Jane The Virgin" has good demand in all the top 10 markets where it is most in-demand over the last 30 days. As an entertainment executive, examining and analyzing the performance of the show in these markets can help in making informed decisions concerning where and to whom to sell the show rights, as well as where to promote the show. Using demand data can help identify regions where the show may be popular and guide programming and distribution decisions.
Demand data can also be used for content valuation. When using Parrot Analytics content valuation system, demand data can reveal the dollar value contribution of any title, to any platform, in any region. This system is based on global content demand and supply and can reveal how much a specific title will bring to a given platform. Using this system, entertainment executives can determine the ROI of a specific title, assess its ability to drive subscriptions, and mitigate churn. For "Jane The Virgin," its demand in the United States is 4.6 times higher than the average TV show, making it a valuable asset to platforms in the region.
In conclusion, demand data insights can aid entertainment executives in making informed content acquisition, distribution, and programming decisions by understanding audience demand trends and preferences. Parrot Analytics content valuation system can further aid in determining the value of a TV show and its potential contributions to a platform. Understanding audience demand is crucial in making strategic decisions and staying relevant in an ever-evolving industry.
