Are you an OTT platform executive or consulting company trying to make more informed content decisions? Let us show you how demand data can be used to help you! Let's take the example of "Jujutsu Kaisen" in Canada for the month of October 2023.
Using demand data, you can answer questions that are crucial to the success of your business. For example, you can use demand data to understand how much a series is worth. With 29.1x the audience demand of the average show in Canada, demand for "Jujutsu Kaisen" is exceptional and content valuation for this show will be outstanding. You can also use demand data to determine how much to spend on content and how to allocate funds to maximize future content investments.
Demand data can also help you make informed acquisition and distribution decisions based on regional audience demand. For instance, "Jujutsu Kaisen" achieved peak rank of #3 in Canada, indicating that viewers in Canada were highly interested in the series. Considering the global popularity of "Jujutsu Kaisen," you can use demand data to identify the top global markets where "Jujutsu Kaisen" is in-demand, and make strategic decisions on how to acquire or distribute the show globally.
Furthermore, content programming decisions can be informed by demand data on a global scale. For example, "Jujutsu Kaisen" fans also enjoy other shows such as "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃), "Rick And Morty", "Loki" and others. Here, OTT platform executives can use demand data to discover which other titles share audiences with "Jujutsu Kaisen," and program a diversified catalog that caters to multiple tastes.
Demand data also helps retain and acquire subscribers. By examining demand data, we discover that "Jujutsu Kaisen" dropped in its rank by 1 spot in Canada during October. Content providers can evaluate the reasons leading to the drop, and work on enhancing content, promotion or marketing strategies. Additionally, executives can use demand data to identify shows that will attract new subscribers to their platform or keep the existing ones engaged.
Demand data further enables benchmarking for competitive analysis, optimal release strategies and pricing, selecting the right streaming platform, scalability testing, brand partnership, acquisition and monetization of IP, and various other strategic decision-making processes.
In conclusion, demand data can solve a lot of the questions executives are constantly facing. "Jujutsu Kaisen" is just one example of how the Parrot Analytics demand data can provide comprehensive insights that can inform strategic decision making to maximize the value of their content.
