The demand data for "Jujutsu Kaisen" in December 2023 in Canada provides valuable insights for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Firstly, the exceptional demand for the show in Canada, which is 34.3 times the audience demand of the average show, indicates its strong popularity and suggests higher valuation. Using demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog can help determine its dollar value and ROI on any given platform.
Secondly, understanding the show’s popularity in different genres, countries, and markets can help to make more informed content and programming decisions. For instance, since the show has exceptionally high demand for the animation genre in Canada, it can be considered as a strategic asset for a streaming platform targeting audiences looking for animation content. Additionally, analyzing top global markets where the show is most in-demand can help decision-makers target the right distribution and acquisition partners, enter new markets, and optimize pricing strategies.
Thirdly, knowing the show’s momentum, longevity, and franchisability can help make better acquisition and investment decisions. For example, the exceptional momentum of “Jujutsu Kaisen” suggests its marketing campaigns are effective, while its exceptional longevity implies that the show can attract new subscribers to a platform and retain existing ones. Additionally, considering franchisability can help executives expand the IP’s worth through spin-offs or franchises.
Lastly, demand data helps to understand the show’s relation to other titles in the market and its ability to acquire or retain subscribers. From the analysis of the show, executives can identify similar titles and target fans using affinity analysis. Furthermore, by examining the show’s travelability, executives can determine the level of investment in global SVOD expansion to maximize returns.
In conclusion, organizations involved in the entertainment industry can use demand data intelligence to make informed decisions. For example, analyzing demand data for a show as provided for "Jujutsu Kaisen" in December 2023 can help with content valuation, programming, acquisition, distribution, and content investment decisions.
