As a TV executive, it is important to understand how to use demand data to make better content decisions. Let's examine how the demand data for "Jujutsu Kaisen" can be used as an example.
Firstly, demand data can be used for content valuation. By using Parrot Analytics content valuation system, it is possible to determine the worth of "Jujutsu Kaisen" in comparison to other titles in the market. The data shows that in August 2023, "Jujutsu Kaisen" has 28.1 times the audience demand of the average show in Canada. Therefore, it can be safe to say that "Jujutsu Kaisen" is a valuable title that can potentially drive subscribers and boost engagement on any given platform.
Secondly, demand data can be used to inform acquisition decisions. By using demand data, a TV executive can estimate the return on investment (ROI) a specific title will bring to a platform. This includes assessing a TV series' ability to drive subscriptions and mitigate churn. With "Jujutsu Kaisen," we can see that audience demand for the show increased by 10.8% in Canada during the month of August 2023 alone. This data reveals that "Jujutsu Kaisen" is likely to draw in and retain audiences, potentially resulting in positive revenue for the acquisition company.
Thirdly, demand data can be used to inform distribution decisions. This includes deciding on which platforms to target for distribution of content. The data shows that "Jujutsu Kaisen" has exceptional travelability, meaning that it has higher international demand relative to its home market (Japan). The data also shows that "Jujutsu Kaisen" is most in-demand in the United States, Brazil, France, the Philippines, Canada, Japan, India, Australia, and the United Kingdom. These insights can be used to develop a distribution strategy that targets these countries first.
Fourthly, demand data can be used to inform programming decisions. This includes deciding on when to release a show, how to price it, and how to optimize the marketing campaign ahead of the premiere. The data shows that demand for "Jujutsu Kaisen" spiked in late August 2023 in Canada. This revelation can be used to adjust the release strategy accordingly in other markets.
Fifthly, demand data can be used to inform talent acquisition decisions. The data shows that fans of "Jujutsu Kaisen" also like "Attack On Titan (進撃の巨人)," "Mob Psycho 100," "Vinland Saga (ヴィンランド・サガ)," "The Rising Of The Shield Hero (盾の勇者の成り上がり)," "The Last Of Us," "The Mandalorian," "Isekai Quartet (異世界かるてっと)," "Re: Zero -starting Life In Another World (ゼロから始める異世界生活)," and "Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇)." This information can be used to identify potential partnerships and collaborations to expand audiences.
In conclusion, the demand data for "Jujutsu Kaisen" demonstrates how demand can be used to inform content, acquisition, distribution, programming, and talent acquisition decisions. As a TV executive, using demand data can lead to more informed decisions that ultimately result in more successful and profitable programming.
