The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool that can be used by entertainment executives to make more informed content, acquisition, distribution, and programming decisions. One example we will use to highlight how demand data can be leveraged to make informed decisions is the case of "Justice League Unlimited".
Firstly, through demand data, it was determined that "Justice League Unlimited" had 3.5 times the audience demand of the average show in Canada over the last 30 days, which is good. This information can be used by content acquisition teams and TV executives to assess the value of the show to their platform. By assessing its audience demand, they can determine whether it's worth taking on and estimate the financial contribution that "Justice League Unlimited" would make, thanks to Parrot Analytics' content valuation system.
Another piece of information derived from demand data is that "Justice League Unlimited" has higher demand than 92.8% of all children titles in Canada. This data, coupled with the fact that the top 10-related shows indicate that many of the titles that "Justice League Unlimited" fans also enjoy are children titles, shows that this TV series is popular among children. Hence, content creators can use this piece of information to create content in a similar vein and attract more children.
Demand data can also be used to make programming decisions. For example, the fact that demand for "Justice League Unlimited" has been increasing recently can inform TV executives to re-run the show again to capitalise on the growth and retain their current audience. In contrast, the fact that the audience demand for the show decreased in February indicates that its programming team may want to analyse why this happened and mitigate such a drop in viewership.
Finally, since the demand for a show provides an indication of its popularity, it's an excellent tool for content creators and TV executives to make informed acquisitions and distribution decisions. The fact that "Justice League Unlimited" is performing well in the US, Brazil, Trinidad and Tobago, Canada, Jamaica, Puerto Rico, UK, Australia, and has okay demand in Singapore shows executives where the TV series is popular and which markets are worth focusing on. Content creators can also use this information to create content that is tailored to these markets to increase its popularity.
To sum up, demand data is a powerful tool that content creators, TV executives, acquisition teams, and distributors can utilize to make better-informed decisions, with a good understanding of their projects' global performance, a better understanding of their target audience and their preferences, and even a clear estimation of the content's dollar value contribution. Our analysis on "Justice League Unlimited" highlights how demand data can inform decisions on content valuation, how popular the show is, where it is popular, and how TV executives or content creators can make better decisions to improve the show's performance.
Justice League Unlimited's travelability to Canada in the last 30 days is 14%, which means that the audience demand for Justice League Unlimited is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Justice League Unlimited travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Justice League Unlimited, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Justice League Unlimited in Canada. We provide our partners with essential content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.