As an entertainment executive, the performance of "Late Night With Seth Meyers" in Canada for the month of October 2023, can show how demand data can be used to make more informed decisions in content acquisition, distribution, and programming. Demand data can be analyzed to provide answers to various questions for decision-making. Let's explore some of these questions and how demand data can be used to answer them.
Content Valuation: Television executives can use demand data to determine how much a particular TV show is worth and how the ratings are growing in a specific market. For instance, demand data for "Late Night With Seth Meyers" in Canada over the last 30 days is 18.6 times the average show demand, indicating its outstanding performance in the market. This data can inform the valuation of the content and influence acquisition decisions. Further, measuring demand data over the year and comparing it with that of the last thirty days can provide insight into the growth rate of the series and how well it can perform in the future.
Talent Acquisition: "Late Night With Seth Meyers" is a comedy show, and the Parrot Pulse report indicates that it ranks at the 99.8th percentile in the comedy genre in Canada. This high ranking in a heavily competitive genre helps executives in entertainment talent agencies to identify a marketable talent and provide them with the right opportunities. The report also shows evidence of an increase in demand for the show in Canada by 108.9% for October, which may indicate the efficacy of hosting particular celebrity guests. This data can be used to inform decisions on securing the right guests or talent.
Distribution: OTT platform and content distributors can use demand data to identify the best-suited market for "Late Night With Seth Meyers." The data reveals that the show, which originated in the United States, has outstanding demand in Canada, as well as in the Netherlands, Germany, Australia, Sweden, Switzerland, the United Kingdom, and Denmark. Distributors can use this data to determine market fit and strategically plan for the content's distribution. This data can also help content owners evaluate the impact of their content on particular markets.
Programming and Marketing: Demand data can also be used by linear and pay TV network executives to identify the right programming that can attract and retain audiences. For example, knowing that the popularity of "Late Night With Seth Meyers" is growing in Canada and that it's outperforming the average show in that market, TV network executives can create optimal programming and marketing strategies to target audiences. Executives can use demand data to optimize release strategy, price content, and forecast audience resonance with new shows and campaigns.
In conclusion, demand data can provide crucial insights for most entertainment industry decisions. Understanding audience behavior and engagement towards content helps executives make more informed decisions, ultimately leading to better content valuation, talent acquisition, distribution, and programming decisions. The performance of "Late Night With Seth Meyers" in Canada over the month of October 2023 is just one example of how demand data can be used effectively.
