As an entertainment executive, you are continually searching for ways to make your content more competitive and to improve the performance of your content. Parrot Analytics' demand data can provide you with an in-depth insight into the trends and performance of specific content, enabling you to make more informed decisions when it comes to acquisition, production, and distribution. Allow me to demonstrate how demand data can help you understand the performance of "Late Night With Seth Meyers" in Canada last February.
To start, let's explore the show's demand data. Based on the data from Parrot Analytics, "Late Night With Seth Meyers" had an outstanding audience demand 16.1 times higher than the average TV show in Canada for the last 30 days. This indicates the show was very popular in Canada, even though the demand has been decreasing recently. The show's peak rank in the Canadian market was #33, indicating its popularity in the market.
Looking at the show's demand in the comedy genre, we can see that it ranks in the 99.6th percentile, meaning the show has higher demand than 99.6% of all comedy titles in Canada. Other shows that fans of "Late Night With Seth Meyers" also like are "The Late Show With Stephen Colbert", "Last Week Tonight With John Oliver", and "Jimmy Kimmel Live," among others.
Examining the demand data for "Late Night With Seth Meyers" in Canada last February indicates a 48.6% decrease in audience demand for the show. We can also see that there was a global peak in mid-February, which coincides with an event or special occurrence. From this information, we can deduce that it may be necessary to schedule the show's releases to capitalize on specific seasonal or topical events to maintain or increase visibility in the market.
By looking at the show's demand data in the top 10 global markets for the last 30 days, we find that the show outperforms the average market demand in all places. In the United States, which is the show's number one market, "Late Night With Seth Meyers" achieved an outstanding audience demand of 16.2x. Canada is ranked second, indicating that the show is well-liked there.
At Parrot Analytics, we use demand data to answer various strategic questions concerning content. We use this data to quantify the value of an individual series or an entire library, to assess its ability to acquire more subscribers or to reduce churn. By leveraging demand data, we can calculate the respective ROI for any given platform, which allows us to help executives make informed decisions when it comes to content acquisition, production, and distribution.
To conclude, leveraging demand data can provide entertainment executives with a clear picture of what the audience wants and how trends and patterns change over time, enabling them to navigate the competitive landscape better. Demand data also enables strategic decision-making when it comes to content investment, allowing executives to find opportunities to differentiate themselves from the competition. By applying demand data to a show's performance, executives can determine the show's value, and how it might fit into future content strategies.
