The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed programming decisions, the demand data for "Leah Remini: Scientology And The Aftermath" can be useful in several ways. Firstly, it gives an idea of the current popularity of the docuseries, which in this case is good, with 4.2 times the audience demand of the average show in Canada over the last 30 days. Understanding current popularity is crucial for making content acquisition or programming decisions, and you can quantify the dollar value contribution of the title to your platform by leveraging Parrot Analytics' content valuation system. With high demand and increasing demand over time, an executive could make the case for renewing the show for another season, or acquiring more content in a similar genre, or even investing in a spin-off or franchise.
Secondly, examining the Parrot Pulse for "Leah Remini: Scientology And The Aftermath" provides insights into the show's performance across six different dimensions. In this instance, longevity and momentum are good, which means that the docuseries has maintained its popularity over time and is currently experiencing growth. Knowing how well the audience demand is maintained over time is crucial for making content distribution decisions, as sustained demand indicates a show will require less marketing spend.
Thirdly, understanding the audience affinity for shows that are similar to "Leah Remini: Scientology And The Aftermath" can reveal additional content ideas to executives. By analyzing the top 10 shows that are most in-demand with fans of the docuseries, other popular shows in the same genre can be seen, such as "The Prank Panel" or "How Far Is Tattoo Far?". This data can inform content discovery decisions for executives looking to offer their viewers more of what they want.
Fourthly, examining global demand data for the show can give an insight into other potential regions or countries where "Leah Remini: Scientology And The Aftermath" might perform well, and therefore be worth considering for distribution or acquisition in those territories. Data shows the show's performance in the top 10 global markets where it is most in-demand, with Canada being the number one market globally, followed by the United States.
Finally, understanding and analyzing the Parrot Analytics' demand data can help executives make more effective marketing decisions around shows. Insights on the performance of "Leah Remini: Scientology And The Aftermath" reveal demand spiked in late March 2024 in Canada, indicating executives could align marketing efforts with this increased demand to drive awareness of the series and increase engagement.
In conclusion, the demand data for "Leah Remini: Scientology And The Aftermath" offers a wealth of information for entertainment executives looking to make informed programming, content, acquisition, and distribution decisions. The demand data can inform decisions on renewing content, offering more of what viewers want, deciding on global distribution, and building more effective marketing campaigns.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Leah Remini: Scientology And The Aftermath, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Leah Remini: Scientology And The Aftermath in Canada. We provide our partners with far-reaching content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.