The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing audience demand data using Parrot Analytics can significantly help inform your content, acquisition, distribution and programming decisions, which can lead to the creation of more informed content strategies. The example of "Little Bear" in Canada during the month of March 2024 shows how demand data can be leveraged to optimize such decisions.
Content Valuation: Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data was used to quantify the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. In the case of “Little Bear,” its increasing demand in Canada by 106.2% in March highlights its value as an acquisition-driving or churn-reducing title. Also, with higher than average demand compared to other shows in the family genre in March, Little Bear's performance is above its baseline value.
Distribution: Understanding the global audience demand for TV shows is critical when making decisions on how to distribute content to maximize engagement and potential revenue. Demand data can reveal the most in-demand markets for TV content through scalable concept testing, which helps to determine which markets have an appetite for a show. For example, "Little Bear" has outperformed the demand of the average TV show in each of the markets it's most in-demand over the least 30 days, with the United States having the most significant audience demand for the show globally.
Programming: With demand data, you can determine the best release strategy for TV content to increase the possibility of success. For example, the spike in demand for "Little Bear" in late March 2024, shows the optimal timing of a premiere to maximize audience engagement. Through affinity analysis, you can optimize your marketing campaigns ahead of a premiere or future program cycle. Little Bear's audience overlaps with fans who watch PAW Patrol, Chip 'n Dale Rescue Rangers, and The Backyardigans, which may be essential information in deciding marketing campaigns.
Acquisition: In any acquisition decision, the primary concern is content value. Knowing how much a show is worth to a streaming platform and how much it contributes to engagement can help make informed acquisition decisions. For example, using demand data, one can calculate the ROI a particular title will bring to any platform and can assess a TV series' ability to drive subscriptions and mitigate churn. The 106.2% increase in demand for "Little Bear" in Canada in March shows that the show is valuable to any content distributor.
In conclusion, leveraging audience demand data is a valuable tool when making decisions in content valuation, distribution, programming, and acquisition, as seen in the case study for "Little Bear." Parrot Analytics delivers insights to help inform your decision-making process, allowing you to better navigate today's highly competitive entertainment industry and create more effective content strategies.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Little Bear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Little Bear, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Little Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Bear, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Little Bear in Canada. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.