The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics data on "Live P.D." can provide valuable insights for entertainment executives to make more informed content, acquisition, distribution, or programming decisions. For instance, based on its Parrot Analytics' demand score, we know that the show is in the top 8.6% of all TV shows in Canada currently, with an audience's interest in police action while on duty. The declining demand seen during the last month also provides a cue that the show's popularity may be waning. This insight can impact future programming decisions to update the show format, revisit marketing strategies or consider a spin-off or similar show to keep the audience engaged.
The Parrot Pulse data for "Live P.D." shows that the show has good global demand, but the travelability score is only okay. This suggests that while this show might be doing well domestically in the US, it may not be as well received in other countries. Executives will need to consider this while deciding where to distribute the show and estimate how content performs in the international market and whether such a show has the potential to travel beyond its home market.
The insight that "Young Sheldon" and "Looney Tunes Cartoons" are also well-liked by the viewers who enjoy "Live P.D." can guide executives on their acquisition decisions. Content distributors or production houses could use this insight to create shows that match a similar taste profile and retain viewership using the shows that already perform well.
Using Parrot Analytics' demand data, executives can also get insights into the show's distribution strategy. For example, marketers could focus on its strong performance in the United States and Sweden to invest more resources and market the series in these markets better, while in countries like Germany or the Netherlands, where demand is not as high, executives may want to reconsider the investment needed to distribute it there since it has a low ROI.
Finally, by looking at the show's trend over the last year, executives can infer that while the show generally maintained popularity, over the last 30 days, its popularity is on the rise. Thus showing higher demand scores over the short run may not necessarily mean that the show is headed for a decline and that short-term measures may not always indicate to the long-term viewer interest.
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Acquire the best shows from partners such as a&e to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Live P.D.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Live P.D., including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Live P.D. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Live P.D., for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Live P.D. in Canada. We provide our partners with meaningful TV know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.