As an entertainment executive looking to make informed content or acquisition decisions, demand data is a useful tool to consider. We can examine how the analysis of "Lovecraft Country" in Canada can provide valuable insights and help decision-makers determine whether this show is potentially worth investing in or acquiring.
One of the primary ways to leverage demand data is content valuation. By analyzing demand data, executives can determine the value of a series or an entire library to a particular platform or region. Parrot Analytics' content valuation system provides an economic valuation system powered by global content demand and supply.
Examining the demand data for "Lovecraft Country," its demand of 2.9 times the average show in Canada over the last 30 days indicates that it has a good level of demand and is popular with audiences. This places it in a favorable position compared to other shows. With a peak rank of #763 and having moved up in rank by 254 spots during October in Canada, this suggests an increasing audience interest in the show.
Looking at the show's travelability reveals that it has good international demand, indicating that it could be an excellent acquisition for a global OTT platform. As an entertainment executive looking to make acquisitions, maintaining a show's longevity should be a critical consideration, and in this case, demand has been maintained over time.
Examining the show's momentum provides useful insights for marketers and advertising executives responsible for promoting the show. With a pace of growth that is considered outstanding, executives responsible for producing marketing campaigns should optimize efforts ahead of premiere or mid-season promotions.
By analyzing the top 10 global markets where "Lovecraft Country" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. The U.S., Russia and Germany are the top three markets globally for "Lovecraft Country," where demand is considered outstanding. Ranking from 4th to 9th position are France, Spain, Brazil, Canada, South Korea, and the United Kingdom, respectively.
In summary, demand data can help executives in content, acquisition, distribution, or programming decisions because it provides valuable insights into audience trends and preferences. Through analyzing demand data, executives are provided with valuable insights into how their content is performing, what markets would yield a greater return on investment, and assist them in decision-making that will result in providing growth opportunities for their company. In addition, for content valuation purposes, analyzing audience demand can determine a show's worth and help executives establish how much to spend on content.
