As an entertainment executive, you are faced with the challenge of making informed decisions regarding content acquisition, distribution, and programming. Parrot Analytics provides a robust demand measurement system that enables you to make data-driven decisions. Analyzing the performance of "Lovecraft Country" in Canada for the month of November 2023 using demand data provides invaluable insights to help make informed decisions.
First, demand data enables content valuation for "Lovecraft Country." Using the content valuation system based on demand data, you can determine the dollar value contribution of the TV series to any platform, in any region. By understanding the demand of the show, you can assess its ability to drive subscriptions and mitigate churn. You can also calculate its ROI and estimate the value of exclusivity.
Demand data also helps you to make content acquisition decisions. You may consider the performance of similar shows that fans of "Lovecraft Country" also like, such as "The Mandalorian," "Game of Thrones," and "The Boys." By finding shows with similar audiences, you can acquire content that will appeal to the same demographics and potentially expand the audience.
In terms of distribution decisions, examining the top 10 global markets where "Lovecraft Country" is in-demand over the last 30 days reveals that the series outperforms the average TV show demand in each of these markets. For example, "Lovecraft Country" has outstanding demand in Russia, the United States, Spain, and Germany. Understanding the show's global demand provides insights into which platforms are best for distribution and which markets have the most significant opportunity for growth.
Programming decisions also benefit from demand data. The Parrot Pulse measures the show's global performance on six dimensions, including worldwide audience demand, travelability, momentum, longevity, franchisability, and reach. Seeing the show's performance over time, momentum, and how the audience is responding to it, can inform future programming decisions.
Furthermore, demand data uncovers under-monetized titles, revealing untapped opportunity markets for content distribution. Understanding where the demand is growing or decreasing helps in identifying trends and finding the best pricing strategies for content. Parrot Analytics provides these insights and more, allowing entertainment executives to make the most informed decisions to acquire, distribute, program, and monetize their content.
