As an entertainment executive, you are always looking for ways to improve your content and programming decisions. One way to achieve this is by leveraging demand data to understand what audiences are watching and craving.
Consider the example of "Lovecraft Country" in Canada during December 2023. With 3.3 times the audience demand of an average show over the last 30 days, this show is considered good and ranks at the 95.7th percentile in the drama genre. Although demand decreased by 37.7% during December, the show achieved peak demand towards the end of the month, indicating the possibility of a successful marketing campaign.
The global performance of "Lovecraft Country" across six dimensions, measured by Parrot Pulse, paints an optimistic picture. With outstanding worldwide demand, good franchisability potential, and outstanding momentum, this show has excellent reach across various international markets. However, its travelability is considered "okay," meaning there is room for improvement for tapping into new markets outside the U.S. Furthermore, the longevity of the series has been maintained well, further showcasing its potential.
One of the best ways demand data can be used to enhance content decisions is content valuation. Through Parrot Analytics' economic valuation system powered by global content demand and supply, you can estimate the dollar value contribution of any title to your platform in any region. In the case of "Lovecraft Country," you could assess its value to your platform in Canada and identify if acquiring distribution rights would be worth its value.
When examining the top 10 global markets where "Lovecraft Country" is most in-demand, we find that it outperforms the average TV show in each of these markets. Spain is the show's highest in-demand market, followed by the United States. Understanding the show's most popular markets can inform your decision-making regarding regional acquisitions or marketing campaigns.
Moreover, investigating the audience's other top choices in Canada during the same period, such as "Rick And Morty," "Ted Lasso," and "The Boys," can shed light on possible genre trends and may inform decisions on similar acquisitions or content creation. Utilizing demand data-powered insights above helps you make data-driven decisions, making it a powerful tool in your strategy to create effective content offerings.
