As an entertainment executive, understanding audience demand is critical to making informed content, acquisition, distribution, and programming decisions. Specifically, demand data can be used to assess content valuation, which is crucial when determining how much to spend on content acquisitions. An excellent example of how demand data can be used for this purpose is with the TV show "Mickey Mouse."
"Mickey Mouse" enjoys strong demand in Canada, with 4.6 times the audience demand of the average show over the last 30 days. This high level of demand is seen in only 8.6% of all TV shows in Canada. A drop in demand of 5.0 times the average over the last 90 days could indicate that the show is losing its audience, or it could merely be a seasonal drop.
Further analysis of "Mickey Mouse" using Parrot Pulse reveals that the show has outstanding worldwide audience demand. However, it is also important to note that its performance in other markets can differ substantially from that in the United States, its country of origin. This insight could help OTT platforms and TV networks decide on the best regions to distribute the show and how much to spend on distribution and marketing.
Moreover, as demand data shows a high fan affinity for the show with other science fiction TV shows like "Conspiracies Decoded" and "The Flash", the studio marketing team could leverage this insight to optimize the ad campaigns of upcoming related shows to ensure broad appeal across content affinities.
Demand data can also be used to identify under-monetized titles, assess a TV series ability to drive subscriptions and mitigate churn, and uncover new opportunity markets for content distribution. Additionally, by examining the show's performance over time and across different markets, an entertainment executive can glean insights into the franchise potential, optimal release strategies, and pricing.
In conclusion, demand data provides valuable insights that can help entertainment executives across different segments make informed content, acquisition, distribution, and programming decisions. By examining the performance of "Mickey Mouse" in Canada and other markets, executives can use these insights as a model to hone in their strategies for assessing the best path forward for content that they are interested in.
