As a TV executive, you can leverage the power of demand data to make informed decisions related to content valuation, acquisition, distribution, and programming. The case of "Mickey Mouse" in Canada provides a prime example of how demand data can inform your decision-making process:
1. Content Valuation: You can use demand data to calculate the value of "Mickey Mouse" in Canada and other global markets. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Based on "Mickey Mouse's" high global demand across six dimensions, you can estimate that its value is currently high.
2. Programming Decisions: Knowing that "Mickey Mouse" has been increasing in demand in Canada during December by 119.2% can help inform programming decisions on your OTT or SVOD platform. This means the show should continue to be marketed and prominently featured on your platform.
3. Acquisition Decisions: By examining the top 10 global markets where "Mickey Mouse" is in-demand, TV executives can decide which markets to target for acquisition decisions. For "Mickey Mouse", the United States is the show's number one market, where it achieved outstanding audience demand of 12.0x. Executives can use this data to acquire rights to the show in the US.
4. Distribution Decisions: Knowing how much global appeal "Mickey Mouse" has in comparison with other family titles, executives can decide how to distribute the show internationally. Travelability quantifies a show's international demand relative to its home market. Based on the show's reported, global, outstanding audience demand, it makes sense to distribute it globally.
5. Audience Engagement: By identifying other shows that fans of "Mickey Mouse" also like, such as "Looney Tunes Cartoons" and "Spongebob Squarepants", executives can make informed decisions to increase engagement of their audience.
In summary, demand data can power executives' decisions on content valuation, acquisition, distribution, and programming. Using the example of "Mickey Mouse", the insights gathered from the Parrot Analytics' demand data allow executives to make informed decisions on which titles to acquire, where, and how to distribute them, and how to maximize engagement with their audience on their platform.
