Entertainment executives need to use data-driven insights to make more informed decisions around content acquisition, distribution, programming, and content valuation. Demand data can provide executives with a better understanding of how their content is performing and what it needs to improve its performance, to retain or grow the audience. To illustrate this point, let's look at the demand data for "My Life Is Murder" during November 2023 in Canada.
Content valuation is a critical decision-making tool that leverages demand data to determine the dollar value contribution of any title, to any platform, in any region. Parrot Analytic's content valuation system employs demand data to answer questions about a title's worth and value contribution to any platform. The demand data for "My Life Is Murder" reveals that its demand is 2.2 times the average demand for a show in Canada over the past 30 days. This means the show is doing well in Canada and represents a valuable asset for any platform looking to acquire it for its library.
The demand data for "My Life Is Murder" can also help entertainment executives decide on what content to acquire or produce next. By analyzing the shows that fans of "My Life Is Murder" also like, such as "Death In Paradise," "Hudson And Rex," or "Murdoch Mysteries," executives can determine which genres are resonating with audiences and what titles they should focus on to attract or retain subscribers.
Content distribution decisions become more straightforward when the right data is available to employees. For example, by examining the countries where "My Life Is Murder" is most in-demand globally, executives can make more informed decisions on where to expand or grow their platform. For instance, in Israel, the show has good demand, which means it could be a good investment for a platform targeting that market.
Being able to retain your subscribers and capture new ones, is crucial for SVOD platforms and Pay TV networks. By analyzing the demand for "My Life Is Murder" relative to other titles in Canada and globally, executives can learn how well the show retains the audience and what content they should acquire next to keep their current audience happy and gain new subscribers. Similarly, executives can examine the data to learn what genres are trending and how to create a programming schedule that keeps viewers engaged.
In conclusion, analyzing the demand data for "My Life Is Murder" in November 2023 in Canada, using Parrot Analytic's platform, demonstrates how it can be used to answer questions around content acquisition, distribution, programming, and valuation. Demand data is the key to making informed decisions that will increase the value of your content and grow your platform.
