As a TV executive, you always need to make smart decisions, and data is the key to making informed decisions. This is why demand data is crucial in helping you make informed decisions about content valuation, acquisition, and programming.
Take for instance the show "My Life Is Murder", which has been extremely popular in Canada for the month of January 2024. With 3.0 times the audience demand of the average show in Canada over the last 30 days, "My Life Is Murder" is receiving good demand. Compared to its demand of 2.6 times the average over the last 90 days, demand for this show has been increasing recently. This data clearly shows that "My Life Is Murder" is a good investment for anyone who wishes to target the Canadian audience.
With the show ranked at the 95.0th percentile in the drama genre in January, it demonstrates that "My Life Is Murder" has higher demand than 95.0% of all drama titles in Canada. This data highlights that the show has a high valuation in Canada and is worth investing in.
Additionally, the show has performed well globally in several markets such as Australia, France, the United States, the United Kingdom, and Germany, among others. This indicates that the show has a high potential for monetization in several markets, making it a worthwhile acquisition for any global OTT platform.
Demand data can also assist in making programming decisions, for instance, determining the suitable airing slot for a show. In this case, we see that demand for "My Life Is Murder" spiked in late January 2024 in Canada. This data can be valuable for executives in charge of programming, who can schedule a rerun of a particularly successful episode to maximize viewership and engagement.
Moreover, demand data can provide insights that help content producers tailor their concepts to better resonate with the audience. In the case of "My Life Is Murder," the audience likes it because of its similarity with other popular shows such as "Death in Paradise" and "Murdoch Mysteries." This audience insight can be used to make programming decisions such as when to air the show, what commercials to include, and which stars to invite to the show.
Lastly, it is important to note that demand insights go beyond simple popularity metrics. Longevity data measures how well audience demand is maintained over time and can be especially useful in determining catalog content that can increase engagement and retain customers. Meanwhile, momentum data indicated that "My Life Is Murder" is growing, and is a factor that can be used to help executives determine the best path for the future of a show.
In conclusion, as a TV executive, demand data provides valuable insights into content valuation, acquisition, programming, and distribution decisions. The above insights on "My Life Is Murder" are just an example of how demand data can help executives make informed decisions and drive success.
