The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a key role in the strategic decision-making process of entertainment executives, helping them to make more informed decisions related to content, acquisition, distribution, and programming. Using the example of "Outback Truckers" and its Canadian audience in March 2024, we can explore the different ways in which demand data can be used to inform these decisions.
One important application of demand data is content valuation. Through leveraging demand data, executives can gain insights into the dollar value contribution of a show to a particular platform in a given region. For instance, by analyzing the demand level of "Outback Truckers" in Canada, executives can estimate how much the show is worth to a Canadian TV network or SVOD platform. The demand level of the show can also indicate how much a platform should invest in acquiring the content.
Demand data is also useful for examining the global audience appeal of a show. For "Outback Truckers," executives can use demand data to determine where the show is most popular around the world. Through comparing the show's demand level in countries like France and Australia, executives can identify the regions that are most receptive to the content. This information can be used to inform strategies related to content distribution, marketing, and global expansion.
Furthermore, demand data can provide insights into audience preferences, which can be used to inform content decisions. By examining the audience overlap of "Outback Truckers" and other shows, executives can identify the types of content that are resonating with the show's fans. This data can inform decisions related to content acquisition, production, and development. Additionally, by analyzing the demand level of "Outback Truckers" in the documentary genre, executives can pinpoint the specific audience that is most receptive to the content. This may influence the commissioning of new projects or the acquisition of existing content.
Demand data can also provide insights into the performance of a show over time. For "Outback Truckers," executives can compare the show's performance over the past year to its performance in the last 30 days to identify any trends or changes in popularity. This information can be used to inform programming and scheduling decisions, as well as marketing strategies.
In conclusion, demand data is a valuable resource for entertainment executives, providing insights into content valuation, global audience appeal, audience preferences, and performance over time. By leveraging this data, executives can make more informed decisions related to content acquisition, development, distribution, and programming, ultimately improving the success of their business.
Outback Truckers's travelability to Canada in the last 30 days is 89%, which means that the audience demand for Outback Truckers is 89% of the demand in its country of origin, Australia. Click through to another market to discover how well Outback Truckers travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for 7mate and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outback Truckers, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Outback Truckers in Canada. We provide our partners with comprehensive television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.