As an entertainment executive working in any capacity in the industry, you are faced with many difficult decisions, such as what content to produce, acquire or distribute or how to program your content for maximum engagement. Parrot Analytics' demand data can help provide answers to those questions.
For example, in the case of "Over The Garden Wall," analyzing the demand trends can provide useful insights into how well the show resonates with audiences in Canada during October 2023. The data provided shows the show's impressive demand, which is 7.3 times the average demand for all shows in Canada over the past 30 days. In fact, only 8.6% of all TV shows reach this level of demand in Canada. Additionally, the show's demand has grown in recent times as evidenced by an increase from its 4.9 times the average demand level over the past 90 days.
Using demand data, executives can determine how valuable the show is, and even calculate the ROI a specific title will bring for any given platform. For instance, if you are an OTT platform or a TV series financing company, using Parrot Analytics' content valuation system that is fueled by demand data can help determine how much to spend on properties like "Over The Garden Wall."
Moreover, a studio or content distributor can use demand data to assess the show's value for another streaming platform or to value the show library as a whole. In addition, analyzing the trend in demand for a show can help a linear network or pay TV network decide which content to acquire next and which titles to renew.
Demand data is valuable when crafting marketing campaigns. Pre-release marketing can be optimized using demand data, which could inform the target audience, increase advertising efficiency, and drive momentum and demand. Additionally, demand data can inform recommendations and predictive analysis on what next steps to take, which includes discovering under-monetized titles, audience retention, mapping local whitespaces and optimal release strategies and pricing.
Finally, Parrot Analytics' demand data can offer insight into the longevity of a show, momentum, the pace of growth, and the show's franchisability (spin-off potential) and reach. These dimensions help with executive decision making while acquiring or producing content to support global SVOD expansion. By examining the top 10 global markets where "Over The Garden Wall" is in-demand, executives can construct an acquisition strategy that factors in the show's global appeal and allocate funds to maximize future content investments.
Offering executives real-time access to audience demand data and insights assists media companies, production studios, and networks in making sound content, acquisition, and programming decisions.
