As an entertainment executive, you can use demand data provided by Parrot Analytics to inform your content acquisition, distribution, and programming decisions. For instance, analyzing demand data on "Over The Garden Wall" in Canada for January 2024, we can draw insights into audience preferences, market performance, and potential reach.
One of the significant benefits of demand data is that it can help to inform content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. The data can help you answer questions such as "How much is my content worth to another streaming platform?" and "How can you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog?"
Using the example of "Over The Garden Wall," we find that its demand is good, with 3.5 times the audience demand of the average show in Canada over the last 30 days. Its rank also declined by 63 spots during January in Canada, indicating that the show is less popular than it was before. Nonetheless, with 95.8% of all drama titles in Canada, "Over The Garden Wall" has higher demand than most other similar Canadian shows.
Furthermore, analyzing the top 10 global markets where "Over The Garden Wall" is most in-demand, we find that the show outperforms the demand of the average TV show in each of these markets. This kind of data can help you determine how much to spend on content since you can calculate the ROI a specific title will bring to any given platform. Also, by understanding how your title is performing as an acquisition-driving or churn-reducing title, you can adjust your strategy accordingly.
Another important insight you can gain from analyzing demand data is how to optimize your marketing campaigns. By using the platform's affinity analysis, you can get insights into the best talent, brand, or TV show that you should partner with to expand your audience. The results will show you which TV shows can help you acquire or retain subscribers.
In summary, demand data can help you make informed decisions on content acquisition, distribution, and programming. You can use the data to value your content, map local whitespaces, inform scalable concept testing, monetize under-monetized titles, and power your decision-making on platform and network fit, pre-release marketing, and competitive benchmarking.
