The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions regarding content valuation, acquisition, distribution, and programming. For example, let's consider the case of "Over The Garden Wall," which is a mini-series that aired in Canada during March 2024. We have analyzed the demand for this show over the last 30 days and extracted insights that can be used to inform strategic decisions.
Content valuation: You can use demand data to valuate your content. For instance, demand for "Over The Garden Wall" is 3.1 times the average show in Canada, which is good. This means that this show is valuable and is performing better than most shows in Canada. You can also use demand data to determine the baseline value of a title or calculate the ROI it can bring to a specific platform.
Programming decisions: By analyzing the demand for "Over The Garden Wall," we found that this show ranks at the 95.3th percentile in the family genre in Canada for March. This means that the demand for this show is higher than 95.3% of all family titles in Canada. Therefore, if you are planning to add a family show to your programming lineup, "Over The Garden Wall" could be an excellent choice.
Acquisition decisions: You can use demand data to decide which shows to acquire. By examining the top 10 global markets where "Over The Garden Wall" is most in-demand over the last 30 days, we found that the United States is the show's number one market globally, followed by Russia, Canada, Romania, Brazil, Germany, Mexico, Netherlands, and Spain. Knowing which markets have the most demand for a show can help you decide whether it's worth acquiring it for your platform or network.
Distribution decisions: You can also use demand data to decide which platforms to target for distribution of your content. By examining the demand for "Over The Garden Wall" on a global scale, we found that the show's travelability (international demand relative to its home market) is good. Therefore, if you are looking to expand to new markets, targeting platforms with good international reach could be a great option.
Subscriber acquisition and retention: Demand data can help you make decisions that will attract new subscribers and retain existing ones. For example, if you want to keep your current audience happy, you can look at which titles should be bought, as we found that the fans of "Over The Garden Wall" also like "Gravity Falls," "Steven Universe," "My Little Pony: Friendship Is Magic," and "Spongebob Squarepants." On the other hand, if you want to grow your audience, you can use demand data to identify titles that are in high demand and acquire them for your platform.
In conclusion, demand data is a powerful tool that can help you make informed decisions regarding content valuation, acquisition, distribution, and programming. By analyzing the demand for a specific show, like "Over The Garden Wall," you can extract insights that can inform strategic decisions and help you achieve your business goals.
Over The Garden Wall's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Over The Garden Wall is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Over The Garden Wall travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Over The Garden Wall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Over The Garden Wall, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Over The Garden Wall in Canada. We provide our partners with far-reaching television analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.