The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed acquisition decisions. For example, let's take the case of "Queen Charlotte: A Bridgerton Story". By examining the show's demand data for the month of March 2024 in Canada, you can gain insights that can help you make more-informed programming decisions.
One of the most critical pieces of information is that the audience demand for the show in Canada has decreased by 9.5%. This indicates that the popularity of the show may be decreasing. Although its demand in Canada is good, compared to the last 90 days, the demand has been decreasing recently, and this downward trend may need to be taken into account while planning its future.
Additionally, the Parrot Pulse for "Queen Charlotte: A Bridgerton Story" provides valuable insight into the show's global performance across six dimensions. These include audience demand, travelability, momentum, longevity, franchisability, and reach. By analyzing these data points, you can get a deep understanding of how the show is performing worldwide.
One area where "Queen Charlotte: A Bridgerton Story" seems to be doing well is its worldwide audience demand across all platforms, which is outstanding. Its travelability - that is, its international demand relative to its home market - is good. However, the show's longevity appears to be just okay. Momentum, the pace of growth, is also outstanding, indicating considerable potential for future growth.
At the same time, by examining the show's reach, you can see if it appeals to a wide audience or is limited to a specific demographic. In this case, the show's reach is okay.
Further, analyzing the demand data allows you to determine the comparative position of "Queen Charlotte: A Bridgerton Story" against other shows. For example, it is performing better than 96.7% of all romance titles in Canada. You can also see which other shows its fans like the most. For instance, fans of "Queen Charlotte: A Bridgerton Story" also enjoy watching "Ted Lasso", "For All Mankind", and "The Witcher".
Additionally, the geographical perspective provides detailed insights into each specific country and its demand patterns. For example, Russia is the show's number one market globally, with an audience demand of 5.7x. The United States is the second-ranked market with good demand, while Canada has good demand. Understanding the show's demand patterns across these various countries can help guide content acquisition and distribution decisions.
Moreover, you can analyze the data to determine what is sparking spikes in demand. In March 2024, demand spiked for "Queen Charlotte: A Bridgerton Story" in Canada, which could indicate that the show has returned to people's attention. Understanding what led to this spike could help guide promotional activities to focus on the show's strengths in appealing to viewers in this region and recreate such events.
In conclusion, demand data provided by Parrot Analytics is incredibly valuable as it allows entertainment executives to analyze the demand for TV shows globally and at the market level. It can help in making more informed programming decisions based on audience preferences and patterns, making it an essential tool for content valuation, acquisition, distribution, and programming decisions.
Queen Charlotte: A Bridgerton Story's travelability to Canada in the last 30 days is 49%, which means that the audience demand for Queen Charlotte: A Bridgerton Story is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Queen Charlotte: A Bridgerton Story travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Queen Charlotte: A Bridgerton Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Queen Charlotte: A Bridgerton Story, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Queen Charlotte: A Bridgerton Story in Canada. We provide our partners with valuable media industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.