The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Rap Sh*t" in Canada during December 2023 reveals several insights that can help content executives make more informed decisions. As a TV executive, you can leverage demand data in your strategic decision-making process. Below are some of the ways that demand data can be used for content valuation, content acquisition, content distribution, and programming decisions.
- Content Valuation: Demand data can help with content valuation. Content valuation involves answering questions such as how much a show or an entire content library is worth. Using Parrot Analytics content valuation system, you can estimate the dollar value contribution of "Rap Sh*t" to any platform in any region. Based on the demand data for "Rap Sh*t," which shows good demand in Canada, you can estimate its worth and how it is performing as an acquisition-driving or churn-reducing title. You can also use the demand data to assess the value of exclusivity and estimate the ROI a specific title will bring to any given platform. The popularity of "Rap Sh*t" relative to the average title in Canada determines its content valuation.
- Content Acquisition: Demand data can also help with content acquisition decisions. You can use demand data to identify what type(s) of content exhibit opportunities to acquire or produce, and you can quantify the platform-specific marginal revenue contribution that a title will bring to any given platform. By analyzing the top 10 global markets where "Rap Sh*t" is most in-demand, you can determine its geographical performance to evaluate its acquisition potential.
- Content Distribution: Content distribution decisions are also critical in the entertainment industry, and demand data can help with this. You can leverage demand data to map local whitespaces and determine which platforms to target for distribution of your content, as well as measure the performance of a series in specific regions. In this case, the demand for "Rap Sh*t" is good in Canada, and you can use the data to optimize the release strategy for the show in Canada and determine the best pricing strategy that reflects its demand.
- Programming Decisions: Demand data is also used in programming decisions, such as deciding on the most popular genres in a particular market and what upcoming production to optimize for success. In this case, the demand for "Rap Sh*t" is higher in the music genre, indicating that it attracts a significant audience interested in musical content. Using demand data, you can also compare "Rap Sh*t" against other titles available in the market, optimize your marketing campaign before the premiere, and make decisions on which titles to buy if you want to grow your audience or maintain your current subscribers.
In conclusion, analyzing the demand data for "Rap Sh*t" in Canada during December 2023 provides valuable insights that TV executives can leverage in making informed content valuation, acquisition, distribution, and programming decisions. By using demand data and Parrot Analytics content valuation system, executives can estimate the worth of a specific title and determine its performance as an acquisition-driving or churn-reducing title. Additionally, executives can use demand data to map local whitespaces, optimize the release and pricing strategy of a title, and make data-driven programming decisions.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rap Sh*t, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Rap Sh*t in Canada. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.