The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data provides valuable insights into the preferences of TV audiences in different regions. To illustrate this, let us use the example of “Shoresy,” a spin-off of the Canadian show “Letterkenny.”
Looking at the demand data for “Shoresy,” we can see that it has 16.5 times the audience demand of the average Canadian TV show over the last 30 days, indicating that it may be a valuable addition to the programming lineup of a Canadian-based OTT or pay TV platform. This exceptional demand level positions "Shoresy" in the upper echelon of TV shows and content valuation is undoubtedly high. However, we must also note that audience demand for the show has been decreasing in recent days, which shows the importance of regularly tracking demand trends to identify areas for improvement.
In addition to overall audience demand, the Parrot Pulse for “Shoresy” provides information on various dimensions, including the show's longevity, momentum, and potential spin-off opportunities. Entertainment executives can leverage this information to determine the potential spin-offs or franchise opportunities for the show or to establish its value when conducting content valuation exercises.
To further understand “Shoresy’s” success, we must examine the data to see which markets are driving demand. By analyzing the top 10 global markets with the highest demand, executives can prioritize market penetration efforts and distribution deals. In the case of “Shoresy,” Canada is the show's top-performing market, indicating that it may be wise for content distributors or pay TV networks to focus on Canadian audiences to maximize the show's value. This data also indicates that the show has an international appeal, which presents an opportunity for SVOD platform executives to capitalize on audience demand in other countries, particularly those where the show's performance is impressive, such as Australia and Switzerland.
We can also see that the show’s travelability is okay, indicating that there is room to grow its audience abroad. Entertainment executives can use this data to develop the show's distribution strategy, by acquiring differentiated TV series that are tailored to local demand and can succeed in multiple markets.
Additional data, such as audience preferences for other TV shows, can provide valuable insights when making acquisition decisions. In this context, we see that the fans of “Shoresy” also enjoy animated comedies like "Futurama", "Rick And Morty," and "South Park," and adult comedies like "Bob's Burgers," "Archer," and "The Blacklist," which can help with identifying similar titles to include in their programming lineup.
As a final note, executives must be proactive in tracking the performance of TV shows and programming strategies regularly. It should always start with assessing demand, measuring performance metrics and evaluating how they compare to historical data and industry standards. By working with a partner like Parrot Analytics, entertainment executives can leverage the rich insights from demand data to make more informed content, acquisition, and distribution decisions.
This is Shoresy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shoresy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular crave‘s Shoresy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for crave and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shoresy, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Shoresy in Canada. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.