The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, demand data is crucial in making informed decisions such as the acquisition and distribution of content. In this case, we will explore how demand data can aid the programming decisions for a TV series financing company or a TV production company, using the example of "Special Ops: Lioness" in Canada in March 2024.
Firstly, demand data can be used to determine the value of a series, which would aid a TV series financing company. For "Special Ops: Lioness", the demand for the show is 11.0 times the audience demand of the average show in Canada over the last 30 days, which is outstanding. This information can show the value of the show for the financing company, and aid them in deciding whether to invest in the production of similar content.
Demand data can also be used to connect with an audience and assess the potential success of a show. For instance, knowing the top 10 global markets where the show is most in-demand can aid a TV production company to target those specific markets with their promotions or even consider dubbing or subtitling the show in the local languages of those markets. In the case of "Special Ops: Lioness", the show has outstanding demand not only in the United States, its country of origin, but globally. This information can be used to confidently promote the show in those specific markets for a better connection with the audience.
Another way demand data can be utilized is to poll the audience’s interests in spin-offs and franchises, which can help the TV production company in deciding whether to create similar content. With a franchisability measure of outstanding for "Special Ops: Lioness", it is clear that the audience would be interested in content that is related to the show. This information can aid a TV production company in deciding to create a spin-off series and, if so, to consider what specific aspects of the show are most desirable to be incorporated in the new content.
Moreover, demand data can aid in mitigating risks in content acquisition by determining if a show is performing well in its genre. For "Special Ops: Lioness", knowing that it is in the 99th percentile in Canada for the drama genre indicates that the show has performed very well, relative to other shows in the same genre. This information could be useful for a TV series financing company to confidently invest in drama action shows with a similar premise.
Lastly, demand data can uncover interesting insights, including when to expect spikes in demand and what demographic the show is most in demand with. For "Special Ops: Lioness", the show had a demand spike in late March that can be used to promote upcoming content for a better connection with its audience. Additionally, the show has outstanding demand in Russia, Bulgaria, and South Africa, among other countries. This information could be useful for a content distributor to sell the show to specific regions or OTT platforms to make it available for those audiences.
In conclusion, demand data empowers all connected players to make more informed decisions in the entertainment industry. By examining the demand data of a show like "Special Ops: Lioness," TV series financing companies, TV production companies, content distributors, etc., can avoid risks and acquire, distribute and produce content with greater confidence.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Special Ops: Lioness.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Special Ops: Lioness from partners like Paramount+.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Special Ops: Lioness? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Special Ops: Lioness. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Special Ops: Lioness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Special Ops: Lioness, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Special Ops: Lioness in Canada. We provide our partners with far-reaching TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.