The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a lot of decisions that you'll need to make regarding the acquisition, distribution, and programming of content. However, these decisions are only as informed as the data you have at your disposal. Fortunately, demand data can help you make more informed content decisions by giving you insights into how audiences are responding to specific shows.
For example, let's take a look at "The Chosen," a popular historical drama that's been airing since 2017. In Canada, "The Chosen" has been performing well, with 6.6 times the audience demand of the average show over the last 30 days. This indicates that the show is resonating with viewers and may be a worthwhile investment for SVOD platforms or linear networks looking to add more historical dramas to their lineup. Additionally, "The Chosen" has a high franchisability score, suggesting that there may be opportunities to expand the show's universe with spin-offs or merchandise.
However, demand data isn't just useful for assessing a show's performance in a single market. By examining demand trends across multiple countries, you can get a better sense of how well a show is resonating with global audiences. In the case of "The Chosen," the show has performed exceptionally well in the United States, with demand levels 10.4 times higher than the average TV show. This suggests that the show may have a strong built-in audience that could be leveraged for advertising or promotion campaigns.
Beyond assessing a show's current audience, demand data can also be helpful for predicting future trends. For example, the fact that demand for "The Chosen" has been increasing in recent months suggests that the show's popularity may continue to grow in the near future. This could influence decisions regarding programming schedules or marketing campaigns.
Finally, it's worth noting that demand data can be useful for making decisions beyond content acquisition and programming. For example, by examining demand trends for specific genres or topics, entertainment executives may be able to identify untapped market opportunities. Additionally, demand data can be helpful for assessing the value of content libraries or individual titles, which is especially important for those in the TV series financing or content distribution space.
Overall, demand data is a valuable tool for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By leveraging this data, executives can gain insights into how well specific shows are performing, predict future trends, and identify new market opportunities. Additionally, demand data can be used to assess content valuation, which is critical for anyone making investments in the entertainment industry.
The Chosen's travelability to Canada in the last 30 days is 30%, which means that the audience demand for The Chosen is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Chosen travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. VidAngel Studios, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Chosen.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Chosen from partners like VidAngel Studios.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Chosen? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as VidAngel Studios to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from VidAngel Studios by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Chosen. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as VidAngel Studios to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Chosen), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as VidAngel Studios by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Chosen, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular VidAngel Studios‘s The Chosen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VidAngel Studios and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chosen, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for The Chosen in Canada. We provide our partners with meaningful OTT know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
