The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making crucial decisions about your content strategy, including what shows to acquire, produce, or distribute. Demand data, like that provided by Parrot Analytics, can help make these decisions more informed and strategic. Let's take a look at how demand data for the Australian TV series "The Clearing" in Canada for the month of March 2024 can be used to aid in various content decision-making processes.
Firstly, one of the key benefits of demand data is content valuation. By using this data, you can determine how much a TV series is worth and understand how valuable a specific show or library of content is to a particular platform. For instance, using Parrot Analytics' content valuation system that's based on demand data could help you determine the dollar value contribution of "The Clearing" to any platform in Canada. You could also assess its ability to attract and retain subscribers or estimate cannibalization of audiences if it's available on multiple services.
You can leverage demand data to make more informed programming decisions as well. By understanding what content is most popular in your market or on a global scale, you can identify what types of genres or formats are resonating most with current and potential audiences. In the case of "The Clearing", it has 4.5 times the audience demand of the average show in Canada and is ranked at 96.4th percentile in the drama genre. This means that it has higher demand than 96.4% of all drama titles in Canada. By knowing this, you can make data-led decisions about whether to continue programming this drama genre or greenlight similar shows.
Demand data also enables you to make informed acquisition and distribution decisions. When you know which titles are attracting audiences and in which markets, you can acquire or distribute content accordingly. "The Clearing" has had outstanding audience demand in its home market of Australia, and demand is good in Russia, China, France, the United Kingdom, and Poland. Using demand data, you can ensure that you are targeting the right markets and platforms to maximize the content's potential.
Lastly, demand data can guide decision-making and planning around upcoming productions. By using data-driven insight into what audiences like, you can optimize for success. The case of "The Clearing" reveals that demand spiked in mid-March 2024. With this information, you can make strategic decisions about marketing and release strategies, as well as maximize investments by selecting shows with high global appeal.
In summary, using demand data like that provided by Parrot Analytics enables you to make strategic content decisions with confidence. From content valuation to programming, acquisition, and distribution, demand data can help you create a targeted content strategy that will appeal to and capture the interests of specific audiences.
The Clearing's travelability to Canada in the last 30 days is 41%, which means that the audience demand for The Clearing is 41% of the demand in its country of origin, Australia. Click through to another market to discover how well The Clearing travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Clearing.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Clearing from partners like Disney+.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Clearing? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Clearing. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Clearing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Clearing, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Clearing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Clearing, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for The Clearing in Canada. We provide our partners with deep SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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Australia
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Chile
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France
Germany
India
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Italy
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Malaysia
Mexico
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