The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can be an instrumental tool in making informed decisions concerning content valuation, acquisition, distribution, and programming. The example of "The Eighties" in Canada for the month of March 2024 showcases how effectively demand data can assist in decision-making processes.
Using demand data can assist in content valuation as it is a key driver of the value of TV shows. Based on the analysis of "The Eighties" in Canada, we can ascertain that this TV series has 2.4 times the audience demand of the average show, with demand increasing by 30.9% in March. "The Eighties" has a high ranking of 96.4% in the documentary genre in Canada, and its fans have likened it to other shows such as "The Secret Of Skinwalker Ranch," "Moonshiners," and "Bering Sea Gold." These insights serve as a beneficial tool for content valuation of "The Eighties."
Demand data can also inform acquisition decisions, such as which titles will drive subscriptions or reduce churn. For example, by analyzing the demand for "The Eighties," we can evaluate the growth momentum of audience demand and see how well demand has been maintained over time. We can also understand how well a show will perform in international markets through its travelability metric. "The Eighties" shows high worldwide audience demand and is performing well in markets such as South Africa, the Netherlands, and India, providing valuable insights for content acquisition decisions.
Using demand data can also help in programming decisions, such as release strategies, marketing campaigns, and determining which shows will retain and attract subscribers. Through examining the demand data for "The Eighties," we can evaluate its momentum, which measures the pace of its growth, and its longevity, which assesses how well audience demand is maintained over time. This information can also assist in determining the show's reach and whether it appeals to a dedicated yet smaller fandom or a more extensive group of viewers who will attract new subscribers to the platform.
In conclusion, demand data is a powerful tool for TV executives and can inform many content-related decisions, such as content valuation, acquisition, distribution, and programming. By using demand data, executives can make more informed and strategic decisions that can lead to increased audience engagement and longer-term success for the content on their platforms.
The Eighties's travelability to Canada in the last 30 days is 23%, which means that the audience demand for The Eighties is 23% of the demand in its country of origin, United States. Click through to another market to discover how well The Eighties travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s The Eighties is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Eighties, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for The Eighties in Canada. We provide our partners with smart SVOD insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.