The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're in the business of content acquisition or distribution, the demand data offered by Parrot Analytics can be an incredibly useful tool to make informed decisions. Here are some key takeaways from our analysis of "The Kids In The Hall" to illustrate how you can use audience demand data to guide strategic decisions:
1. Assess the value of legal rights to content: Valuing a show's legal rights is central to content acquisition and distribution decisions, and audience demand is a key driver in the content valuation process. The demand for "The Kids in The Hall" has been good over the last 30 days, which suggests that the show is still popular with audiences. However, the fact that demand has been decreasing over the last 90 days is worth noting.
2. Determine global demand for content: Knowing how a show performs in different markets helps inform acquisition decisions and can show whether a property has "travelability." In the case of "The Kids In The Hall", audience demand is highest in Canada, where the show originated. This indicates that the property may have limited appeal outside of Canada.
3. Identify audience preferences for content: Identifying other shows that are popular with the same audience as "The Kids In The Hall" can help to make more informed content decisions. In the period we analyzed, audience demand for "The Kids In The Hall" was highest in Canada, and other shows that were popular with its audience included "Invasion," "Capitani," and "Lupin."
4. Gauge audience interest in new content: Demand data can also provide insights into how fans respond to new content. For example, in late March 2024 in Canada, demand for "The Kids In The Hall" spiked, indicating that a specific event or promotion may have generated interest in the property.
5. Forecast future demand for a TV series: Understanding "The Kids In The Hall"'s momentum and longevity measures can help gauge future demand for the show. According to the Parrot Pulse, the show's momentum is poor, meaning that demand for the show is not currently growing. However, its longevity is okay, meaning that it has maintained consistent demand over time. The franchise spinoff potential is poor, but the potential to gain new fans is possible in the global market.
By using data to inform acquisition, distribution, and content decisions, businesses can save costs and maximize returns. At Parrot Analytics, we provide our clients with strategic insight on how to leverage our extensive data on audience preferences to improve their competitive edge in the entertainment industry.
This is The Kids In The Hall's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Kids In The Hall travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Kids In The Hall), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s The Kids In The Hall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Kids In The Hall, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for The Kids In The Hall in Canada. We provide our partners with deep SVOD capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.