As a TV executive working at an OTT platform or SVOD platform, you can utilize demand data like the analysis of "The Last Summoner" in Canada to make more informed decisions regarding content acquisition, distribution, and programming. One way to do this is by understanding content valuation using demand data. Through Parrot Analytics' content valuation system powered by global content demand and supply, you can reveal the dollar value contribution of any title to any platform in any region.
By analyzing the demand for "The Last Summoner" in Canada, we can see that demand for this show is good, with 2.4 times the audience demand of the average show in Canada over the last 30 days. If you are acquiring or evaluating this show for distribution, you can use this demand data to quantify the platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog. This information helps you to determine the worth of the show and assess its ability to drive subscriptions and mitigate churn.
Additionally, demand data can help with subscriber retention and acquisition decisions. For example, by examining the top 10 global markets where "The Last Summoner" is most in-demand over the last 30 days, we can see that this show outperforms the demand of the average TV show in each of these markets. France is the show's number one market globally, achieving good audience demand of 4.1x. If you are looking for content to keep your current audience happy or to grow your audience, you can focus on titles with high demand like "The Last Summoner" to achieve these goals.
Furthermore, you can use demand data to inform your programming decisions. If you notice that fans of "The Last Summoner" also like "Call The Midwife" or "Attack On Titan," you can consider programming these titles to attract similar audiences. In contrast, if you want to increase engagement and retain customers, you can acquire catalog content that has sustained demand, like "The Last Summoner," and require less marketing spend.
Demand data also provides insights into the global appeal of a title. For instance, the travelability of "The Last Summoner" is poor, indicating that the show has weak international demand relative to its home market. With this information, you can decide where and how to allocate funds to maximize future content investments.
In conclusion, demand data from Parrot Analytics can help entertainment executives like you make informed content, acquisition, distribution, and programming decisions. By analyzing the demand for "The Last Summoner" in Canada, you can determine its worth and assess its ability to drive subscriptions and mitigate churn. Additionally, you can use demand data to attract similar audiences, acquire catalog content, and allocate funds to maximize future content investments.
