As an entertainment executive, understanding audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. This is where Parrot Analytics comes in, a company that provides a unique understanding of audience demand for TV content based on various dimensions such as region, genre, and time. In this article, we will use the example of "The Last Summoner" to demonstrate how demand data can guide decision-making in a scenario where an OTT platform executive is considering whether to license this title.
One key insight that Parrot Analytics provides is that "The Last Summoner" has achieved over two times the audience demand of the average show in Canada, making it one of the top-performing series. In fact, only 8.6% of all shows have this level of demand, implying that this show could be a valuable asset to any platform that acquires it. The show's demand in Canada has also been steadily increasing, indicating a growing audience for "The Last Summoner".
Demand data also provides insight into "The Last Summoner"'s performance within the animation genre. As of December 2023, "The Last Summoner" ranks at the 90.8th percentile within the animation genre in Canada, with over 90.8% of all animation titles in the country having lower demand than the show. This information can assist platform executives in deciding how many animation titles to license or produce.
Additionally, understanding which other shows audiences that enjoy "The Last Summoner" is valuable information. In this case, the show's fans also enjoy titles such as "Skeleton Knight In Another World", "The Rising Of The Shield Hero", and "Machikado Mazoku". This insight would enable platforms to acquire similar titles and create recommendations based on this preference.
Furthermore, the Parrot Pulse for "The Last Summoner" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For instance, while "The Last Summoner" has great momentum, its travelability is poor, indicating that it has less international appeal. The show's longevity is rated as okay, but its franchisability is poor, meaning that the show may have limited spin-off potential.
Finally, Parrot Analytics' demand data can enable good decision-making when it comes to distribution. Understanding "The Last Summoner"'s performance over the last year compared to the last thirty days reveals that its demand has increased by 2.5% in the last thirty days. This suggests that the show is having a resurgence, therefore could be a worthwhile investment for international distribution. Additionally, analyzing audience demand in Canada, Brazil, France, and the Netherlands, among others, shows that the show is outperforming the average TV series with demand being repeatedly rated as good, highlighting the potential of this title in these territories.
In conclusion, using demand data provides unique insights so that entertainment professionals can make the best decisions concerning content creation, acquisition, and distribution. Not only does demand data provide an understanding of audience preferences for specific genres and titles, but it can also provide insight into regional trends and help identify engaging programming choices that appeal to specific audiences. As an entertainment executive, it is crucial to consider demand data when making informed content decisions, and partnering with a company like Parrot Analytics can deliver the necessary insights for creating a successful content strategy.
