As an entertainment executive, the insights provided by demand data, such as that for "The Last Summoner," can be incredibly valuable in making informed content and distribution decisions.
First and foremost, demand data can be utilized for content valuation. By utilizing Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title in any region or platform, based on its demand data. In the case of "The Last Summoner," the show has good demand in Canada, with 2.7 times the audience demand of the average show in the country over the last 30 days. This data can be used to estimate the value of the show to a streaming platform in terms of retaining subscribers and driving new acquisitions.
Demand data can also inform decisions about content acquisition and programming. For instance, executives can use demand data to compare the popularity of "The Last Summoner" against other available titles in order to assess the competitive landscape. Additionally, the top 10 global markets where the show is most in-demand can inform acquisition decisions for territories in which the show has high appeal, such as in France, the Netherlands, and Brazil.
Making informed decisions about marketing and distribution can also be achieved by analyzing demand data. The Parrot Pulse for "The Last Summoner" provides executives with an independent measure of the show's global performance across six dimensions (including travelability, longevity, momentum, franchisability, and reach). These metrics allow executives to identify areas of strength and weakness in the show's performance and develop strategies accordingly.
Ultimately, demand data can be used to make informed decisions around content, acquisition, and programming. For "The Last Summoner," demand data reveals the show has recently experienced increasing popularity, with peak demand 1.8% higher in the last 30 days compared to the previous year. Furthermore, the show outperforms the average TV show demand in each of its top 10 global markets, indicating the potential for successful international distribution. Overall, demand data can be an invaluable tool for entertainment executives, providing insights that can inform decision-making and drive business success.
