The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The performance of "The New Addams Family" in Canada can provide insights into how entertainment executives can use demand data for content decisions. First and foremost, executives can use demand data to determine how much a specific show or library is worth. In the case of "The New Addams Family," with 3.5 times the average show demand in Canada, entertainment executives can estimate how much the show is worth and how much revenue it can drive for their platform.
Demand data also enables executives to make more informed decisions around programming, such as determining the best release strategy for a show. Entertainment executives can use demand data to assess audience engagement and retention, which helps in making acquisition decisions. The fact that demand for "The New Addams Family" has 8.6% of all TV shows in Canada indicates that the show is a strong acquisition choice for an entertainment platform.
Demand data also provides insights into audience taste clusters and helps executives identify the most popular genres in specific markets. For example, "The New Addams Family" ranks at the 95.7th percentile in the family genre in March. This suggests that family content is popular in Canada, and entertainment executives can use audience demand data to develop and distribute family content that caters to the Canadian market.
Moreover, demand data allows entertainment executives to assess the appeal of a title globally for OTT expansions. By examining the top 10 global markets where "The New Addams Family" is most in-demand over the last 30 days, executives can identify where the show has potential for international expansion and how to allocate funds for international content investments.
Finally, demand data helps in making informed decisions around distribution and supply-demand, such as identifying under-monetized titles and assessing the spin-off potential of a show. Despite "The New Addams Family" having poor travelability, momentum, franchisability, and reach across all platforms, demand data indicates that the show is popular in Canada, which hints at the potential for increased distribution in the nation. Hence, demand data can help executives to assess the value of exclusivity for such a title in Canada.
In conclusion, examining the demand data for "The New Addams Family" in Canada reveals many strategic insights. Entertainment executives can use audience demand data to make critical decisions like which titles to buy, which shows will help mitigate churn, and which platform would fit the content. Content valuation calculated by examining the demand data of the series provides insights into how much a title is worth, whether it is popular among audiences, and what its potential is for international distribution, enabling executives to make more informed content decisions.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. YTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The New Addams Family.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The New Addams Family from partners like YTV.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The New Addams Family? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as YTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from YTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The New Addams Family. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as YTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The New Addams Family), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as YTV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The New Addams Family, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular YTV‘s The New Addams Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Addams Family, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for The New Addams Family in Canada. We provide our partners with extensive media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.