Are you an entertainment executive seeking to make more informed content acquisition or distribution decisions? Look no further than demand data. Using the example of "The Quintessential Quintuplets," we'll explore how television industry decision-makers can use demand data to make more informed decisions.
One way demand data can help is through content valuation. For instance, content valuation can be used to determine the dollar value contribution of any title to any platform in any region, including valuing individual series or entire libraries. In this case, the excellent demand for "The Quintessential Quintuplets" in Canada, where it achieved 2.6 times the audience demand of the average show in Canada over the last 30 days, shows that the show has good value in that market. Additionally, the peak rank of the show in Canada (780) suggests that the show has above-average demand in the Canadian market.
Looking beyond content valuation, we can explore how demand data helps with programming decisions, such as determining which titles to buy to retain existing audiences. The information that parallels fans of "The Quintessential Quintuplets" with other shows such as "Rick And Morty" and "Loki" tells content distributors what shows their audience enjoys. This approach helps OTT platforms and TV networks to acquire programming that their existing audiences actually want and ultimately keep their subscribers engaged in the platform.
Moreover, by examining Parrot Pulse's six dimensions for "The Quintessential Quintuplets," producers and distributors can make more informed decisions about whether to move forward with a show or cut their losses. For instance, the global audience demand across all platforms for "The Quintessential Quintuplets" is high, while its travelability, longevity, franchisability, momentum, and reach levels are respectable. This information can enable content buyers to determine whether to invest in any production based on these and many other relevant dimensions.
Finally, executives can use demand data to make distribution decisions, such as where to launch a new series. In the case of "The Quintessential Quintuplets," which outperforms the average TV show by at least 1x in each market, starting the show in Japan where its demand is highest would have been a smart move. However, taking the third-highest demand in the USA shows the show's movement from its place of origination and suggests that the show would do well in other English-speaking markets such as the UK.
In conclusion, demand data offers essential insights to entertainment executives seeking to make informed content, acquisition, distribution, and programming decisions. By examining metrics such as value contribution, ranking, audience demand, affinity with other shows, Parrot Pulse's six dimensions, and top-performing markets, decision-makers can develop strategies that play into their company's strengths and ensure they are creating or acquiring valuable content that resonates with audiences globally.
