As a TV executive, you can leverage demand data to make more informed content-related decisions. Using the example of "The Quintessential Quintuplets" in Canada, you can gain valuable insights to support your content valuation, distribution, acquisition, and programming decisions.
Firstly, demand data is crucial in content valuation. It enables you to determine the worth of a title to a platform and calculate the ROI it is expected to bring in. For example, Parrot Analytics' content valuation system utilizes demand data to reveal the dollar value contribution of any title, to any platform, in any region. Thus, it becomes easier to determine how much to spend on content, which can be used to acquire, produce, or distribute a particular title. Demand data can help you find answers to questions such as, "What is the baseline value of a title? How is my series performing as an acquisition-driving or churn-reducing title?"
Secondly, demand data allows you to track content performance and make programming decisions. An example of content analysis is examining the audience demand trend of "The Quintessential Quintuplets" in Canada. The show's demand has been increasing recently, although it dropped by 376 spots in rank during December 2023. By examining such data, you can make decisions on scheduling, advertising, or even licensing deals.
Thirdly, demand data enables you to make informed distribution decisions. Knowing the performance of a show in different markets and understanding its travelability helps you to target the right platform for distribution. For example, "The Quintessential Quintuplets" has outstanding audience demand across all platforms globally as well as being travelable, it has good demand in the US, Brazil, Poland, France, the Netherlands, China, and Mexico. Therefore, you could consider distributing the show in these markets to increase revenues or acquire new subscribers.
Fourthly, demand data helps in acquisition decision making. By monitoring audience trends, you can identify which shows are popular and which ones are losing traction. For instance, while demand for "The Quintessential Quintuplets" in Canada decreased by 31.6% in December 2023, its audience appeal across the globe remained high. By comparing the show's performance over the last year versus the last 30 days, it was discovered that the show is gaining popularity. Therefore, demand data allows you to discover new opportunities, acquire new content, and drive deeper engagement or mitigate churn by diversifying content to attract the right audience.
Finally, demand data enables you to have a competitive edge. Tracking audience demand for your content and your competitors' content gives you insights into how your content is performing and how it compares to other titles available on the market. This allows you to make decisions that will both increase revenue and expand your audience.
In summary, demand data provides you with insights that are critical in making content, programming, distribution, and acquisition decisions. Using examples from "The Quintessential Quintuplets" in Canada, you can see how demand data was used to evaluate the worth, popularity, longevity, and audience preferences of a show. With these insights, you can make data-driven decisions that will improve the success of your content and platform.
