The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working on a streaming platform or studio, evaluating a show's popularity through demand data is essential before deciding on acquisition, content distribution, or programming decisions. Parrot Analytics' content valuation system, which is driven by global content demand and supply, enables executives to value content by quantifying its platform-specific marginal revenue contribution and how a particular title drives engagement across the rest of the catalog.
Let's take "The Reluctant Traveler." The show has achieved excellent audience demand in Canada, as it is 2.7 times more popular than the average TV show in the country across the past month. Furthermore, its demand increased over the last 30 days, from 1.7 times the average to 2.7 times, indicating growth in popularity.
Global demand data for the show provides marketing insights, which can help improve a pre-release marketing campaign or determine the best release strategy for a show. Moreover, the top 10 global markets where "The Reluctant Traveler" is most in-demand have been identified, with Canada being the top market for the TV show.
Taste clusters have also been identified for "The Reluctant Traveler" based on the shows that its fans also like, including other popular TV shows like "Fargo," "Ted Lasso," and "True Detective." Besides, the show's positive momentum, which measures the pace of growth, is okay, indicating that the show's audience demand growth is stable.
Franchisability, which measures spin-off potential, is poor, implying that the show's IP may not be monetized effectively, and the reach, which measures the number of people expressing demand for a show, is also poor. Therefore, based on these insights, executives are empowered to make informed decisions about content valuation, whether to produce a spin-off of the show for better monetization, and which platforms to target for distribution of the show globally.
In conclusion, entertainment executives must use demand data insights to make sound content valuation, distribution, programming, and acquisition decisions. Parrot Analytics' content valuation system powered by global content demand and supply provides the necessary insights to ensure that businesses make profitable decisions.
The Reluctant Traveler's travelability to Canada in the last 30 days is 71%, which means that the audience demand for The Reluctant Traveler is 71% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Reluctant Traveler travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Reluctant Traveler), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Reluctant Traveler is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Reluctant Traveler, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for The Reluctant Traveler in Canada. We provide our partners with deep TV industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.