As an entertainment executive, you are likely constantly seeking to make informed decisions regarding your content, acquisition, distribution, and programming strategies. This is where demand data can be of great assistance. Using the example of "The Sandman" in Canada during the month of January 2024, we can see how Parrot Analytics' demand data can help you make more informed decisions.
One way in which demand data can be used to guide your decision-making is in content valuation. By analyzing the level of demand for a particular title, you can determine its value and how much it is worth to your platform. For example, with 6.5 times the audience demand of the average show in Canada over the last 30 days, demand for "The Sandman" can be considered good. Additionally, at the 97.8th percentile in the drama genre during January, the show is highly demanded. This information can be used to determine the show's value to your platform, and whether it is worth investing in further.
Demand data can also help with acquisition decisions. In the case of "The Sandman", you can see that it performed well in multiple global markets, including the United Kingdom, Brazil, Ukraine, and Bulgaria. This information can be used to guide your acquisition strategy, helping you to identify which shows are in high demand in certain regions, and which markets to target for content distribution.
In addition, demand data can provide you with valuable information about a show's audience and how it is perceived by viewers. By examining the top 10 shows that fans of "The Sandman" also like, as listed in the analysis, you can gain insights into what content is resonating with your audience, and which direction to take your programming. Furthermore, data on the show's momentum, longevity, travelability, and reach can help you to assess its potential as a franchise and its ability to maintain a level of popularity over time.
Demand data can also inform your marketing and release strategies by helping you to identify trending themes, popular genres, and peaks of demand. This can help you to optimize your marketing campaigns, selecting the most effective channels, times, and tactics to reach your desired audience.
In conclusion, as an entertainment executive, demand data is a valuable resource for understanding audience preferences, determining content valuation, guiding acquisition strategies, and planning programming and marketing strategies. Through the example of "The Sandman", we can see how demand data can be used to make well-informed decisions about your content, acquisitions, distribution, and programming strategies, helping you to remain competitive in the constantly evolving entertainment landscape.
